Madrid, 28005,
Spain
Cetelem, a BNP Paribas Personal Finance Spain Company Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cetelem, a BNP Paribas Personal Finance Spain Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Cetelem, a BNP Paribas Personal Finance Spain Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cetelem, a BNP Paribas Personal Finance Spain Company has purchased the following applications: Nuance Virtual Assistant for Chatbots and Conversational AI in 2020, Liferay Digital Experience Platform (DXP) for Web Content Management in 2017, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cetelem, a BNP Paribas Personal Finance Spain Company is running and its propensity to invest more and deepen its relationship with Nuance Communications , Liferay , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cetelem, a BNP Paribas Personal Finance Spain Company revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cetelem, a BNP Paribas Personal Finance Spain Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nuance Communications | Legacy | Nuance Virtual Assistant | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Cetelem, the Spanish division of BNP Paribas Personal Finance, deployed the Nuance Virtual Assistant as part of an initiative to optimize customer service. The Nuance Virtual Assistant, classified in the Chatbots and Conversational AI category, was introduced to establish an omni-channel customer engagement capability that balances human and virtual care while targeting improved efficiency and customer experience.
The implementation centered on conversational agent functionality and automated customer interactions, with configuration of dialog flows, intent recognition, and session management to handle routine service queries. Nuance Virtual Assistant was used to orchestrate virtual-first interactions and to enable structured escalation or handoff to human agents when cases required assisted service, reflecting a redefinition of first-line customer care workflows.
Operationally the deployment targeted customer service within BNP Paribas Personal Finance Spain, providing an omni-channel layer for customer engagement across digital touch points and contact center interactions. Governance and process restructuring focused on balancing virtual and human resources and on embedding conversational automation into existing customer care procedures. The case study reports Results 96.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liferay | Legacy | Liferay Digital Experience Platform (DXP) | Web Content Management | Content Management | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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