Bangkok, 10110,
Thailand
Krungthai Card Technographics
Krungthai Card Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Krungthai Card and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 850 Krungthai Card employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Krungthai Card has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Lotame DMP for Data Management Platform in 2015, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Krungthai Card is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Lotame or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Krungthai Card revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Krungthai Card intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Krungthai Card Tech Stack and Enterprise Applications
Krungthai Card Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Krungthai Card implemented Google Workspace (Formerly Google G-Suite) to provide enterprise collaboration capabilities. The deployment is observable in public site instrumentation and supports Collaboration across corporate communications and productivity for the Thailand based banking and financial services firm with approximately 850 employees.
The Google Workspace implementation emphasizes core collaboration modules, including Gmail for corporate email, Google Drive for centralized file storage, Google Docs and Sheets for concurrent document editing, and Google Calendar for scheduling, all administered through the Google Admin console. Standard Collaboration features such as organizational units, group management, access controls and mobile device management are typical components used to align user provisioning and security with corporate policy.
Governance and operational coverage are structured around centralized IT administration, with domain and email routing configuration, policy enforcement via the admin console, and group based access controls to support both customer facing and back office functions. The implementation links Krungthai Card Google Workspace Collaboration directly to business functions of corporate communications, document collaboration and scheduling, and is referenced on the company website.
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Collaboration | Collaboration |
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2017 | 2017 |
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Krungthai Card CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lotame | Legacy | Lotame DMP | Data Management Platform | CRM | n/a | 2015 | 2015 |
In 2015 Krungthai Card implemented Lotame DMP on its website. Lotame DMP is a Data Management Platform deployed to collect and centralize web behavioral data from ktc.co.th, supporting marketing and audience management functions for the bank.
Configuration centered on client side tag deployment and the core Lotame DMP modules for data ingestion, identity stitching, and audience segmentation. Standard Data Management Platform workflows were used to create and manage behavioral cohorts, and to provision scheduled audience exports for activation and analytics consumption.
Operational ownership is aligned with digital marketing and analytics teams in Thailand, with rollout scoped to the corporate website ktc.co.th. Governance focused on centralized audience taxonomy and ongoing tag management within Lotame DMP to sustain segmentation and audience maintenance for site driven marketing and analytics workflows.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Krungthai Card IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Krungthai Card deployed Microsoft Azure Cloud Services to host its public website and provide scalable compute for customer-facing web applications. The deployment places Microsoft Azure Cloud Services squarely within the Application Hosting and Computing Services category as the platform for web application hosting, elastic compute, and cloud-native operational tooling for the corporate web channel.
The implementation focuses on application hosting, content delivery and caching, automated scaling of web tiers, TLS termination, and centralized monitoring and logging to support the company website. Operational ownership is aligned to IT operations and digital channels teams, with cloud governance controls applied to identity and access, change management for web releases, and retention of operational logs. Krungthai Card uses Microsoft Azure Cloud Services in the Application Hosting and Computing Services category to support its customer-facing web channel and online account access business functions.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Digital Workspace | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Krungthai Card
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Krungthai Card Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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