Change Look Technographics
Change Look Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Change Look and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Change Look employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Change Look has purchased the following applications: Shoper eCommerce for eCommerce in 2017, Google Tag Manager for Tag Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Change Look is running and its propensity to invest more and deepen its relationship with Shoper , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Change Look revenues, which have grown to $901.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Change Look intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Change Look Tech Stack and Enterprise Applications
Change Look eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shoper | Legacy | Shoper eCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Change Look deployed Shoper eCommerce to operate its online storefront on https://www.sklep.lorigine.pl/. Change Look uses Shoper eCommerce as the primary platform for its eCommerce presence in Poland, consolidating web catalog and customer-facing commerce flows under a single application.
The Shoper eCommerce implementation centers on core eCommerce capabilities, including product and category management, SKU level inventory controls, pricing and promotion configuration, a customer account and authentication workflow, shopping cart and checkout orchestration, and order management functions. The application is used to present the catalog, capture online orders, and manage transactional storefront behaviors consistent with eCommerce functional patterns.
Operationally the implementation supports the distribution business functions of sales, order fulfillment, inventory control, and customer service within Change Look, with content and catalog responsibilities likely centralized to a small internal team given the company size. Governance is structured around the Shoper eCommerce platform as the authoritative commerce system for the website, driving catalog updates, order processing procedures, and customer interactions through the platform rather than separate tools.
|
Change Look CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2017 | 2017 |
In 2017, Change Look implemented Google Tag Manager on its public e-commerce site https://www.lorigine.pl/. The deployment uses Google Tag Manager as the Tag Management control point embedded in the page source to centralize client-side tag orchestration and event collection. The implementation targets web tracking and marketing measurement for the site.
The site-level implementation follows a single container approach, using tags, triggers and a dataLayer to standardize event capture and minimize direct code changes for tag updates. Operational scope is the public website and the marketing and analytics function, with configuration performed through the Google Tag Manager interface. This positions Change Look, Google Tag Manager, Tag Management as the control layer for client-side marketing instrumentation.
|
IT Decision Makers and Key Stakeholders at Change Look
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Change Look Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||