Ilfov, 077190,
Romania
Charisma Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Charisma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Charisma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Charisma has purchased the following applications: INVOX Call Tracking for Call Tracking and Recording in 2019, Hetzner for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Charisma is running and its propensity to invest more and deepen its relationship with ProRage Media , NewsMAN , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Charisma revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Charisma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ProRage Media | Legacy | INVOX Call Tracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019 Charisma implemented INVOX Call Tracking on its public website. The deployment used INVOX Call Tracking in the Call Tracking and Recording category to capture inbound calls originating from web sessions and to log call metadata for downstream use by commercial teams.
The implementation configured core Call Tracking and Recording capabilities including dynamic number insertion on site pages, session to call attribution, call recording, and call analytics reporting. INVOX Call Tracking was provisioned as a site-level script and a managed number pool, enabling click to call links and scripted call capture tied to individual marketing touchpoints and campaigns.
Operational scope covered Charisma’s Romania web presence and the small professional services organization’s marketing and sales functions. Governance was exercised through call routing rules, recording consent configuration, and reporting access controls, aligning recorded interactions and attribution data with lead qualification and client intake workflows.
INVOX Call Tracking supplies recorded call audio and attribution records for use by Charisma’s marketing and sales teams, and the implementation emphasizes web session instrumentation and recorded call capture as the primary operational outputs for business process integration.
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hetzner | Legacy | Hetzner | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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