Kofu, 400-0045,
Japan
Chateraise Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Chateraise and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2700 Chateraise employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Chateraise has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2023, Betrend CRM for CRM in 2023, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Chateraise is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Betrend , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Chateraise revenues, which have grown to $914.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Chateraise intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Betrend | Legacy | Betrend CRM | CRM | CRM | n/a | 2023 | 2023 |
In 2023, Chateraise implemented Betrend CRM on its corporate website to centralize customer interaction capture and online profile management. Betrend CRM is operating as the companys CRM platform and supports marketing, e commerce and customer service functions within the CRM category for the Japan headquartered consumer packaged goods firm with approximately 2700 employees.
The deployment emphasizes web front end integration, using the website as the primary data capture point for contact records, consented identifiers and interaction events. Configuration work aligned with standard CRM capabilities, including contact and profile management, web form lead capture, customer segmentation, and campaign orchestration, with instrumentation for tracking on site behaviors and assembling unified customer profiles.
Operational coverage focuses on digital channels and teams that manage online customer engagement, specifically marketing and customer service groups that consume CRM records for campaign execution and inquiry resolution. Governance and data hygiene were structured around a centralized customer datastore, role based access to CRM records, and web consent controls to support privacy requirements, with Betrend CRM serving as the single source of web sourced customer data.
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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