Toronto, M5A 3X9, ON,
Canada
Checkout 51 Technographics
Checkout 51 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Checkout 51 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Checkout 51 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Checkout 51 has purchased the following applications: Remerge DSP for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Checkout 51 is running and its propensity to invest more and deepen its relationship with Remerge or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Checkout 51 revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Checkout 51 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Checkout 51 Tech Stack and Enterprise Applications
Checkout 51 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Remerge | Legacy | Remerge DSP | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Checkout 51 implemented Remerge DSP within the Marketing Automation category to drive mobile app engagement across Canada and the US. Remerge DSP was configured to prioritize weekly active users as a primary retention metric and to support event-driven campaign optimization.
The implementation centered on dynamic retargeting and real-time segment updates, with Remerge DSP ingesting event streams from Checkout 51’s attribution partner to refresh audiences and bid logic continuously. Functional capabilities deployed included programmatic retargeting workflows, audience segmentation synchronization, and automated bid adjustments tied to event signals.
Checkout 51 was an early adopter of Remerge’s incrementality and Ghost Bids testing methodology, running controlled experiments to validate incremental lift and to refine bidding strategies. Operational coverage focused on marketing and growth teams across Canada and the US, with campaign orchestration and event-driven optimization pipelines managed through the Remerge DSP deployment.
The engagement produced the targeted WAU uplift at a cost-effective price, as measured via the attribution event stream and the incrementality test framework. Governance emphasized experiment controls and real-time segment governance to enable repeatable incrementality testing and ongoing campaign optimization.
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IT Decision Makers and Key Stakeholders at Checkout 51
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Apps Being Evaluated by Checkout 51 Executives
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