Cheltenham Borough Council
Municipal Offices, Promenade,
Cheltenham, GL50 9SA,
United Kingdom
Cheltenham, GL50 9SA,
United Kingdom
44 124-226-2626
Government
Cheltenham Borough Council Technographics
Cheltenham Borough Council Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cheltenham Borough Council and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 214 Cheltenham Borough Council employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cheltenham Borough Council has purchased the following applications: Unit4 Business World for ERP Financial in 2009, GumGum for Artificial Intelligence Marketing in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cheltenham Borough Council is running and its propensity to invest more and deepen its relationship with UNIT4 , GumGum , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cheltenham Borough Council revenues, which have grown to $19.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cheltenham Borough Council intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cheltenham Borough Council Tech Stack and Enterprise Applications
Cheltenham Borough Council ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UNIT4 | Legacy | Unit4 Business World | ERP Financial | ERP | n/a | 2009 | 2010 |
In 2009, Cheltenham Borough Council implemented Unit4 Business World as its core ERP Financial system. The deployment established a centralized financial application to manage council accounting, statutory reporting, and transactional finance across corporate services and finance teams. Unit4 Business World is positioned as the council's primary system for core financial control and compliance.
Configuration emphasized standard ERP Financial capabilities within Unit4 Business World, including general ledger configuration, accounts payable and receivable processing, fixed asset management, budgeting and forecasting functionality, and procurement ledger controls. Implementation work focused on tailoring the chart of accounts and financial hierarchies to local government reporting requirements and on embedding approval workflows and period close procedures.
The system was provisioned within the council IT environment and operated as the authoritative source for financial transactions and ledgers, feeding downstream reporting and internal finance workflows. Operational coverage included finance operations, budget holders across departmental services, and procurement teams, with role based access and audit trails configured to support internal control and segregation of duties. Integrations were limited to transactional handoffs with service billing and payment channels and to reporting feeds used by corporate finance.
Governance changes accompanied the Unit4 Business World implementation, with standardized financial processes, documented approval paths, and identified system owners in finance who managed configuration and periodic updates. Training for accounting teams and budget holders was part of the rollout to align operational use with new ledger structures and month end procedures, establishing Unit4 Business World as the council's central ERP Financial platform.
|
Cheltenham Borough Council AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Cheltenham Borough Council implemented GumGum on its public website. GumGum is deployed as an Artificial Intelligence Marketing solution to provide contextual advertising and content relevance across the council website.
GumGum is configured to run site-level contextual analysis, using semantic and image recognition capabilities to inform ad decisioning and creative selection. Implementation focuses on standard Artificial Intelligence Marketing workflows, including real-time content classification, contextual targeting, and campaign tagging to align creative with page content and user intent.
The deployment is operated through the council digital and communications teams and delivered via web delivery integration into site templates and page-level scripts. Governance centers on tag management, content review workflows, and UK privacy and consent controls to ensure advertising and contextual features operate within council publishing policies.
|
Cheltenham Borough Council Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Cheltenham Borough Council deployed Cisco Webex Meetings embedded on its public website. Cisco Webex Meetings, an Audio Video and Web Conferencing application, is provisioned to deliver browser-accessible meeting rooms for both scheduled and ad hoc sessions with external participants.
The implementation leverages core Webex Meetings capabilities including video conferencing, screen sharing, session recording, moderation controls, and attendee access controls, surfaced directly through the council website to enable public joining via web links. Operationally the deployment supports council business functions such as public consultations and internal staff collaboration, and governance is organized around website-hosted meeting workflows and meeting management processes using Cisco Webex Meetings as the councils Audio Video and Web Conferencing solution.
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
Cheltenham Borough Council Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2017 | 2017 |
|
Cheltenham Borough Council CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
Cheltenham Borough Council IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Cheltenham Borough Council
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cheltenham Borough Council Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cheltenham Borough Council IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cheltenham Borough Council digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Cheltenham Borough Council Technographics
Cheltenham Borough Council is a Government organization based in United Kingdom,
with around 214 employees and annual revenues of $19.0 million.
Cheltenham Borough Council operates a diverse technology stack with applications such as
Unit4 Business World, GumGum and Cisco Webex Meetings,
covering areas like ERP Financial, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
Cheltenham Borough Council has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UNIT4, GumGum and Cisco Systems.
Cheltenham Borough Council recently adopted applications including
GumGum in 2021, OpenX OpenAudience in 2021 and PubMatic in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cheltenham Borough Council’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cheltenham Borough Council’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cheltenham Borough Council technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.