Cher-Ae Heights Casino
27 Scenic Drive,
Trinidad, 95570, CA,
United States
Trinidad, 95570, CA,
United States
1 707-677-3611
Leisure and Hospitality
Cher-Ae Heights Casino Technographics
Cher-Ae Heights Casino Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cher-Ae Heights Casino and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Cher-Ae Heights Casino employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cher-Ae Heights Casino has purchased the following applications: Agilysys Analyze for Analytics and BI in 2018, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2015, Amazon CloudFront for Content Delivery Network in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cher-Ae Heights Casino is running and its propensity to invest more and deepen its relationship with Agilysys , Microsoft , The Trade Desk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cher-Ae Heights Casino revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cher-Ae Heights Casino intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cher-Ae Heights Casino Tech Stack and Enterprise Applications
Cher-Ae Heights Casino Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Agilysys | Legacy | Agilysys Analyze | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Cher-Ae Heights Casino implemented Agilysys Analyze in an Analytics and Marketing Loyalty deployment as part of a property technology upgrade at its Northern California facility. The deployment was paired with Agilysys InfoGenesis POS and rGuest Pay to capture transaction detail and secure guest payment information across food and beverage outlets.
Agilysys Analyze was configured to ingest InfoGenesis POS transactions to deliver operational dashboards and near real-time reporting for management, providing visibility into sales mix and outlet performance. The implementation used analytics and marketing loyalty capabilities to surface guest behavior signals and transaction-level trends that inform operational decisions.
Integration scope explicitly linked InfoGenesis POS to Agilysys Analyze and integrated rGuest Pay for payment tokenization and card data protection, creating a data flow from transaction capture to secure payment handling and analytics. Operational coverage focused on food and beverage operations and property management teams who consume the analytics to act on insights in near real-time.
Governance centered on operational dashboards and workflow alignment so management could act on POS-derived insights, with stated business objectives of optimizing food and beverage operations, securing guest financial data, and boosting profitability through improved efficiency. The Agilysys Analyze implementation consolidated POS, payments, and analytics into a single operational workflow at Cher-Ae Heights Casino in 2018.
|
Cher-Ae Heights Casino CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2015 | 2015 |
In 2015 Cher-Ae Heights Casino implemented Xandr Invest (ex AppNexus DSP) on its website. Xandr Invest was provisioned as the casino's Digital Advertising Platform to manage programmatic demand and ad serving across the site.
The deployment focused on embedding Xandr Invest ad tags into site pages and configuring the DSP console to support real time bidding, campaign management, audience targeting, and creative serving. Configuration work emphasized inventory segmentation, frequency capping, bid rules, and budget pacing consistent with a demand side platform operational model. The full application name Xandr Invest (ex AppNexus DSP) is used for campaign setup and trafficking workflows.
Integration scope was explicit to the website ad units and supply endpoints, connecting the Digital Advertising Platform to the casino's owned inventory for programmatic auctions. Operational ownership was placed with the marketing and advertising operations function, which handled campaign creation, creative uploads, trafficking, and day to day optimizations. The implementation supports programmatic buying workflows and real time auction activity across desktop and mobile site placements.
Governance emphasized standard ad ops controls including creative QA, trafficking approvals, and policy compliance enforced through the DSP console and campaign governance processes. The configuration reflects a single site, United States operational scope and documents the relationship between Cher-Ae Heights Casino, Xandr Invest (ex AppNexus DSP), and the casino website inventory.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
Cher-Ae Heights Casino IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon CloudFront | Content Delivery Network | IaaS | n/a | 2016 | 2016 |
In 2016, Cher-Ae Heights Casino deployed Amazon CloudFront to accelerate delivery of its public website content. Cher-Ae Heights Casino implemented Amazon CloudFront as a Content Delivery Network to serve customer-facing web pages and static assets for its leisure and hospitality online presence.
The implementation uses an Amazon CloudFront distribution to cache static assets at edge locations and to route requests back to the site origin, providing standard CDN functions such as edge caching, request routing, and secure HTTPS delivery. Operational scope is focused on the casino website and related digital touchpoints, with configuration and cache policy management handled through the AWS control plane, aligning content delivery with marketing and guest engagement workflows. The narrative documents Cher-Ae Heights Casino Amazon CloudFront Content Delivery Network relationship, emphasizing content delivery and web performance for the business function of online customer experience.
|
IT Decision Makers and Key Stakeholders at Cher-Ae Heights Casino
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cher-Ae Heights Casino Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cher-Ae Heights Casino IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cher-Ae Heights Casino digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Cher-Ae Heights Casino Technographics
Cher-Ae Heights Casino is a Leisure and Hospitality organization based in United States,
with around 90 employees and annual revenues of $30.0 million.
Cher-Ae Heights Casino operates a diverse technology stack with applications such as
Agilysys Analyze, Xandr Invest (ex AppNexus DSP) and Amazon CloudFront,
covering areas like Analytics and BI, Digital Advertising Platform and Content Delivery Network.
Cher-Ae Heights Casino has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Agilysys, Microsoft and Amazon Web Services (AWS).
Cher-Ae Heights Casino recently adopted applications including
Choozle in 2019, Agilysys Analyze in 2018 and Amazon CloudFront in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cher-Ae Heights Casino’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cher-Ae Heights Casino’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cher-Ae Heights Casino technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.