Chicks Saddlery
18011 S Dupont Hwy,
Harrington, 19952, DE,
United States
Harrington, 19952, DE,
United States
1 302-398-4630
Communications
Chicks Saddlery Technographics
Chicks Saddlery Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Chicks Saddlery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Chicks Saddlery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Chicks Saddlery has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, FreeWheel Demandsuite for Agency Management in 2022, Miva Merchant for eCommerce in 2003 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Chicks Saddlery is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Chicks Saddlery revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Chicks Saddlery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Chicks Saddlery Tech Stack and Enterprise Applications
Chicks Saddlery ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Chicks Saddlery implemented Oracle NetSuite ERP. The deployment focused on ERP Financial functions using a cloud-hosted, SaaS Oracle NetSuite ERP instance to centralize accounting, billing, and financial reporting for the 20 employee specialty retailer.
Configuration included core financial modules such as general ledger, accounts payable, accounts receivable, billing and cash management, alongside tax handling and financial close orchestration. The implementation emphasized chart of accounts standardization, automated AR invoicing and AP approval workflows, periodic bank reconciliation and inventory valuation entries posted to the financial ledger.
Operational coverage centered on the finance function with direct impacts to purchasing, retail sales order processing and warehouse inventory accounting, consolidating transactional flows into a single financial ledger. Governance changes included role based access controls, defined month end close procedures and centralized financial controls to standardize reporting and auditability within the Oracle NetSuite ERP environment.
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2020 | 2020 |
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Chicks Saddlery ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Chicks Saddlery deployed FreeWheel Demandsuite for Agency Management on its public website. The implementation embeds FreeWheel Demandsuite into the site ad delivery stack to centralize ad inventory management, campaign trafficking, and demand orchestration for video and display placements. For a 20 person retailer, the deployment emphasizes lightweight, site-level configuration rather than enterprise multi-site orchestration.
Configuration focused on modules common to Agency Management, including inventory control, campaign setup and trafficking, pricing and yield controls, and operational reporting. The installation is integrated directly into the website for real time ad decisioning and reporting workflows, and the system is used to support advertising operations and media monetization functions within the organization. Governance was implemented through centralized campaign configuration and standard trafficking processes to streamline ad operations and ensure consistent policy controls.
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Chicks Saddlery eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Miva | Legacy | Miva Merchant | eCommerce | eCommerce | n/a | 2003 | 2003 |
In 2003 Chicks Saddlery deployed Miva Merchant as the eCommerce engine for its customer-facing website, establishing a consolidated online storefront for product display and transaction processing. The implementation of Miva Merchant is the primary application driving the company website, providing standard eCommerce capabilities including product catalog management, shopping cart and checkout flows, customer account management, pricing and promotions, and order processing.
Operational responsibility for Miva Merchant sits with internal staff at Chicks Saddlery, who administer catalog updates, online merchandising and day to day order fulfillment workflows, supporting sales, marketing and customer service functions. The Miva Merchant deployment is described as the central eCommerce application for Chicks Saddlery, and the narrative emphasizes the application name Miva Merchant and the eCommerce category as the core platform for the company website.
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Chicks Saddlery CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Chicks Saddlery
| First Name | Last Name | Title | Function | Department | Phone | |
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Internet Advertising Specialist and New Inventory Control Manager | Manager | Supply Chain | |
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Assistant Store Manager | Manager | Operations | |
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Apps Being Evaluated by Chicks Saddlery Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Chicks Saddlery IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Chicks Saddlery digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Chicks Saddlery Technographics
Chicks Saddlery is a Communications organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
Chicks Saddlery operates a diverse technology stack with applications such as
Oracle NetSuite ERP, FreeWheel Demandsuite and Miva Merchant,
covering areas like ERP Financial, Agency Management and eCommerce.
Chicks Saddlery has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and Miva.
Chicks Saddlery recently adopted applications including
FreeWheel Demandsuite in 2022, Attentive in 2021 and Stripe Payments in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Chicks Saddlery’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Chicks Saddlery’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Chicks Saddlery technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.