Seoul, 665100,
South Korea
Chungho Nais Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Chungho Nais and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 967 Chungho Nais employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Chungho Nais has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Plateer Groobee for Personalization and Product Recommendations in 2022, Magnite (ex Rubicon Project) for Digital Advertising Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Chungho Nais is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Plateer , Magnite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Chungho Nais revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Chungho Nais intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Plateer | Legacy | Plateer Groobee | Personalization and Product Recommendations | eCommerce | n/a | 2022 | 2022 |
In 2022 Chungho Nais implemented Plateer Groobee on its website for Personalization and Product Recommendations. The implementation is live on the corporate site and is explicitly identified as Plateer Groobee in the client-side code, indicating an on-site personalization layer focused on product discovery for online shoppers.
The deployment leverages Plateer Groobee capabilities typical for the Personalization and Product Recommendations category, including real-time product recommendations, on-site personalization widgets, catalog ingestion and behavioral tracking to inform session-based ranking. Configuration work centers on catalog feed mapping, widget placement in product and category pages, recommendation rules and machine-learned scoring to surface relevant SKUs.
Technically the footprint is centered on front-end JavaScript instrumentation coupled with server-side catalog and event feeds, integrating with the website product catalog and session tracking to drive personalized content in product detail pages and category listings. Operational use covers e-commerce, merchandising and digital marketing functions within Chungho Nais, where Plateer Groobee is used to tailor product discovery, cross-sell and upsell flows.
Governance for the implementation aligns merchandising rules, experimentation workflows and content controls to manage recommendation behavior and ensure consistent merchandising objectives. Plateer Groobee is named as the application, Plateer Groobee, supporting Chungho Nais for Personalization and Product Recommendations on its South Korea website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnite | Legacy | Magnite (ex Rubicon Project) | Digital Advertising Platform | CRM | n/a | 2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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