Cinnabon
5620 Glenridge Drive NE,
Atlanta, 30342, GA,
United States
Atlanta, 30342, GA,
United States
1 404-205-3250
Leisure and Hospitality
Cinnabon Technographics
Cinnabon Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cinnabon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Cinnabon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cinnabon has purchased the following applications: UZIO Benefits for Benefits Administration in 2022, Zoom for Audio Video and Web Conferencing in 2020, TRIFFT Loyalty Cloud CMS for Content Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cinnabon is running and its propensity to invest more and deepen its relationship with UZIO , Workday , Workstream or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cinnabon revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cinnabon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cinnabon Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UZIO | Legacy | UZIO Benefits | Benefits Administration | HCM | n/a | 2022 | 2022 |
In 2022, Cinnabon implemented UZIO Benefits as a Benefits Administration solution in the United States. The vendor listing indicates the application is used to streamline employee benefits enrollment and HR administration for Cinnabon, covering its approximately 2,500 employees and supporting corporate benefits workflows across U.S. locations.
UZIO Benefits was deployed to provide core Benefits Administration functionality including benefits enrollment, employee self-service for plan selection, eligibility management, and administration of plan configurations and enrollment events. The implementation reflects category-typical SaaS architecture for benefits platforms, consolidating enrollment workflows and administrative controls within the UZIO Benefits application.
No specific system integrators or downstream integrations are listed by the vendor, and detailed integration points are not disclosed. Governance and operational ownership are centered on HR and benefits teams, who use UZIO Benefits to standardize enrollment processes and centralize HR administration across Cinnabon United States operations.
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Recruiting Chatbot | HCM |
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2022 | 2022 |
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Recruiting | HCM |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TRIFFT Loyalty Cloud | Legacy | TRIFFT Loyalty Cloud CMS | Content Management | Content Management | n/a | 2024 | 2024 |
In 2024, Cinnabon implemented TRIFFT Loyalty Cloud CMS as part of a national, mobile app based loyalty launch in the United States. The deployment uses TRIFFT Loyalty Cloud CMS in the Content Management category to centralize in‑app content, offers, and campaign artifacts that support CRM and digital engagement workflows.
Implementation work centered on TRIFFT Content Cockpit (CMS) to author, localize, and schedule campaign content and promotional assets. Configuration emphasized content staging, template driven personalization rules, version control, and role based authoring and approval workflows consistent with typical Content Management capabilities.
Operational scope was national across Cinnabon’s United States footprint and focused on the consumer mobile app and marketing operations. Integrations were scoped to feed authored content and campaign triggers into CRM and marketing orchestration channels and to deliver notifications and offers through mobile channels, as reflected in the vendor customer listing.
Governance established centralized content governance, approval gates, and a staged rollout model to coordinate the national launch and campaign calendar. Project dates and module usage are inferred from the vendor listing, and the 2024 year is provided as an estimated timeline based on vendor published customer information.
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Web Content Management | Content Management |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2011 | 2012 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Customer Loyalty | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Cinnabon
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cinnabon Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cinnabon IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cinnabon digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Cinnabon Technographics
Cinnabon is a Leisure and Hospitality organization based in United States,
with around 2500 employees and annual revenues of $500.0 million.
Cinnabon operates a diverse technology stack with applications such as
UZIO Benefits, Zoom and TRIFFT Loyalty Cloud CMS,
covering areas like Benefits Administration, Audio Video and Web Conferencing and Content Management.
Cinnabon has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UZIO, Zoom Video Communications and TRIFFT Loyalty Cloud.
Cinnabon recently adopted applications including
Punchh in 2025, TRIFFT Loyalty Cloud CMS in 2024 and UZIO Benefits in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cinnabon’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cinnabon’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cinnabon technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.