New York, 10016, NY,
United States
Cintra Technographics
Cintra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cintra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Cintra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Cintra has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2016, HubSpot Ads for Digital Advertising Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cintra is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , TechTarget or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cintra revenues, which have grown to $42.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cintra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cintra Tech Stack and Enterprise Applications
Cintra AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Cintra implemented Hubspot Live Chat as an embedded customer engagement channel on its corporate website using HubSpot Conversations. The deployment is categorized under Chatbots and Conversational AI and is positioned to handle inbound web inquiries through an on-site chat interface tied to the HubSpot Conversations framework.
The implementation centers on Hubspot Live Chat functionality, leveraging the Conversations inbox and chatflow capabilities to capture contact details, qualify visitors, and hand off conversations to internal teams. Operational coverage targets customer-facing functions including sales and support, with conversations managed through a centralized inbox and standard HubSpot permissioning to assign threads and track interactions across the organization.
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Cintra Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Cintra implemented Microsoft 365 to provide core Collaboration services across the organization. The deployment targeted a 200-employee professional services firm in the United States and established Microsoft 365 as the primary platform for corporate email and document collaboration.
The implementation of Microsoft 365 included standard productivity and collaboration modules. Exchange Online was used for corporate mail, SharePoint Online and OneDrive for document storage and team sites, Microsoft Teams for messaging and meetings, and the suite of Office applications for desktop productivity. Configuration emphasized tenant-level administration, mailbox provisioning, and site collection structure to support project-based work.
Cintra exposes Office 365 Mail on their website for public contact points and domain email, indicating direct use of Microsoft 365 mail services for inbound and outbound communications. Identity and access were managed through Microsoft 365 administrative controls, enabling centralized user provisioning and mailbox assignment across business functions such as consulting, sales, and marketing.
Governance was implemented through the Microsoft 365 admin center with role based administrative scopes, mailbox and site provisioning workflows, and document permission policies to control collaboration. Operational processes were aligned to Microsoft 365 constructs for group management and site lifecycle, supporting consistent collaboration practices across the firm.
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Cintra CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot Ads | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, Cintra implemented HubSpot Ads, a Digital Advertising Platform, to manage paid media activity tied to its corporate website. The deployment centers on HubSpot Ads as the advertising control plane, enabling campaign creation, audience targeting, creative management, and web-based ad tracking to support marketing and demand generation functions at the company.
Operationally the implementation uses HubSpot Ads instrumentation on Cintra's website to capture ad attribution and campaign engagement, consolidating campaign management within the HubSpot marketing ecosystem. Governance and workflow changes focused on routing ad-generated leads into existing marketing workflows and aligning campaign tagging and tracking standards across the marketing team in the United States, while preserving campaign-level reporting and attribution within the HubSpot Ads environment.
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Cintra PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Cintra IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Backup as a Service (BaaS) | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Cintra
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Partner Marketing Manager | Manager | Marketing | ||||
| CTO | CXO | Finance | ||||
| Vice President - Global Platforms | VP | IT | ||||
| Cloud Data Manager | Manager | IT |
Apps Being Evaluated by Cintra Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||