Circle K Norge Technographics
Circle K Norge Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Circle K Norge and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Circle K Norge employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Circle K Norge has purchased the following applications: RELEX Assortment Planning for Assortment Planning in 2018, Microsoft 365 for Collaboration in 2020, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Circle K Norge is running and its propensity to invest more and deepen its relationship with RELEX Solutions , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Circle K Norge revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Circle K Norge intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Circle K Norge Tech Stack and Enterprise Applications
Circle K Norge ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RELEX Solutions | Legacy | RELEX Assortment Planning | Assortment Planning | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 Circle K Norge implemented RELEX Assortment Planning, deploying the RELEX Assortment Planning application to extend assortment and space planning capabilities within its convenience retail network. The work built on an earlier 2016 RELEX replenishment rollout and targeted the Assortment Planning use case for Scandinavian convenience stores, with the Norway rollout executed in early 2018.
The implementation focused on forecast based local planograms and unified replenishment with space planning, enabling automated planogram generation and tighter alignment between demand forecasts and shelf space allocation. Functional capabilities implemented included localized assortment optimization, space allocation logic, and planogram versioning to support store level assortment accuracy and compliance.
Operationally the rollout covered Circle K Norge stores across Scandinavia with Norway as the initial execution market in early 2018, and it linked merchandising and store operations workflows with replenishment processes established in the prior RELEX replenishment deployment. The initiative aligned assortment decisioning with replenishment cadence, enabling planners to use forecast signals directly in space planning and store level assortment governance.
Governance changes emphasized coordinated workflows between category managers, space planners, and supply chain teams to enforce planogram compliance and assortment standards. The program delivered measurable supply chain outcomes as reported, including increased product availability and significant tobacco inventory reductions.
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Retail Management | ERP Services and Operations |
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2018 | 2018 |
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Circle K Norge Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Circle K Norge began using Microsoft 365 for Collaboration, as evidenced by the vendor footprint on their public website. The Microsoft 365 deployment covers core collaboration and productivity functions for Circle K Norge, supporting email, document collaboration, and team communications for roughly 600 employees in Norway. The public-facing signal indicates a cloud-hosted Microsoft 365 tenant posture rather than on-premise tooling.
Functional modules associated with Microsoft 365 Collaboration typically include Exchange Online for mail, SharePoint and OneDrive for document management, and Microsoft Teams for synchronous collaboration, and these modules align with observable site references. Configuration and governance specifics are not published on the site, yet enterprise adoption at Circle K Norge implies tenant-level identity and access management, policy controls for mail and file sharing, and group lifecycle processes to support retail and corporate productivity. Microsoft 365 is therefore the central Collaboration platform supporting internal communications and document workflows at Circle K Norge.
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Circle K Norge CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Circle K Norge implemented Hotjar as part of its Customer Experience tooling on its consumer-facing website, instrumenting Hotjar to capture behavioral signals from web visitors. The deployment used Hotjar’s page-level JavaScript tagging to collect session recordings, heatmaps, click and scroll analytics, and on-page feedback widgets, aligning with standard Customer Experience instrumentation patterns. Implementation scope focused on the corporate public site, with tag-based data collection configured to capture funnel behavior across key user journeys.
Operational coverage for Hotjar centered on web product, UX, and marketing functions, with behavioral analytics and qualitative feedback workflows established for digital experience analysis. Governance included cookie consent alignment and data capture controls to limit personal data exposure, using Hotjar’s built-in sampling and retention settings as part of the implementation. Hotjar data streams were made available to web teams for analysis, and the deployment emphasized event-level instrumentation and page-level heatmapping consistent with Customer Experience best practices.
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Circle K Norge IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Circle K Norge
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Apps Being Evaluated by Circle K Norge Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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