Somerset, 8873, NJ,
United States
Circular Edge Technographics
Circular Edge Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Circular Edge and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Circular Edge employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Circular Edge has purchased the following applications: Zoho SalesIQ for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2019, Zoominfo Platform for Account Based Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Circular Edge is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Circular Edge revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Circular Edge intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Circular Edge Tech Stack and Enterprise Applications
Circular Edge AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Circular Edge implemented Zoho SalesIQ, the Chatbots and Conversational AI application, on their website. The deployment embedded Zoho SalesIQ as a customer-facing chat interface to capture website visitor intent and route inquiries to internal teams.
Zoho SalesIQ at Circular Edge is configured to deliver live chat, automated chatbot workflows, proactive messaging and visitor tracking, aligning with sales engagement and client service workflows. Operational ownership is centered in sales and client success teams, with the implementation scoped to the company website and focused on lead qualification, real-time support and conversation analytics.
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Circular Edge Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Circular Edge implemented Microsoft 365 as its Collaboration platform. The deployment targeted the 170-employee professional services firm in the United States and was positioned to centralize corporate email and collaborative workspaces.
Implementation centered on Office 365 Mail for corporate email, with Microsoft 365 handling core Collaboration workloads such as content collaboration, file synchronization, and real-time communication. Configuration work included tenant-level administration, user provisioning tied to Azure Active Directory, mailbox configuration, and basic governance for mail routing and retention.
The company website signals Office 365 Mail is used for external-facing email flows, confirming cloud-hosted Exchange Online for public contact points. Operational coverage extended across client services, operations, and internal communications, with day-to-day collaboration supported by SharePoint, OneDrive, and Teams as standard Microsoft 365 components.
Governance emphasized centralized administration of accounts, mailbox lifecycle processes, and collaboration policy enforcement to align professional services workflows and client communication controls. The Microsoft 365 implementation provided a consolidated Collaboration layer for Circular Edge, combining corporate email and integrated team collaboration capabilities.
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Circular Edge CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Circular Edge implemented Zoominfo Platform for Account Based Marketing. Circular Edge is a United States professional services firm of approximately 170 employees, and is using Zoominfo Platform on their website to instrument account-level discovery and contact capture for outbound and inbound ABM programs.
The Zoominfo Platform deployment emphasizes account targeting, firmographic and contact enrichment, intent signal consumption, and access to a centralized contact database to enable coordinated outreach. Configuration work focused on ABM workflow orchestration, enrichment-driven lead routing, and playbook alignment between marketing and sales, with governance centered on shared account lists and operationalized campaign workflows.
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Circular Edge IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Circular Edge CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Circular Edge
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Apps Being Evaluated by Circular Edge Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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