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Cisco Brazil Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cisco Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Cisco Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cisco Brazil has purchased the following applications: Harte Hanks nexTouch for Order Management in 2003 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cisco Brazil is running and its propensity to invest more and deepen its relationship with Harte Hanks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cisco Brazil revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cisco Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Harte Hanks | Legacy | Harte Hanks nexTouch | Order Management | SCM | n/a | 2003 | 2004 |
In 2003, Cisco Brazil implemented Harte Hanks nexTouch, deploying Harte Hanks nexTouch within an Order Management context to support inbound and outbound lead qualification. The initial deployment targeted customer care and telemarketing operations at Cisco’s Brazil subsidiary and was later expanded to Argentina and Chile as part of a broader Latin America rollout.
The implementation configured Harte Hanks nexTouch as a telemarketing and response management platform, with functional capability for inbound call handling, outbound dialing campaigns, response tracking, and structured lead qualification workflows. Configuration emphasized campaign orchestration and standardized telequalification processes aligned to customer care and telemarketing business functions.
Operational scope covered customer care and telemarketing teams across Latin America, with governance focused on consistent qualification scripts and checkpoints to scale telequalification. The engagement reportedly produced high lead-conversion rates and enabled regional expansion to Argentina and Chile, indicating scalable telequalification processes across Cisco’s Latin America operations.
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