Yangon, x,
Myanmar
CityMart Technographics
CityMart Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CityMart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 CityMart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CityMart has purchased the following applications: Microsoft 365 for Collaboration in 2017, SMTP2GO for Transactional Email in 2018, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CityMart is running and its propensity to invest more and deepen its relationship with Microsoft , SMTP2GO , VMware by Broadcom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CityMart revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CityMart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CityMart Tech Stack and Enterprise Applications
CityMart Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 CityMart implemented Microsoft 365 as its Collaboration platform. CityMart is a Myanmar retail organization with approximately 8000 employees, and the deployment was positioned to centralize productivity and corporate communications across its corporate offices and retail support functions.
The Microsoft 365 implementation centers on core Collaboration capabilities, including cloud-hosted email, document management and intranet services, real-time chat and meetings, and file sync and share for distributed teams. Microsoft 365 is surfaced on CityMart's public website, indicating use of suite-hosted services for web-based content or corporate communication channels alongside internal collaboration tools.
Operational governance for the implementation emphasized information governance, access and identity controls, and policy-driven content lifecycle management to align Collaboration with compliance and operational workflows. The deployment impacted business functions such as IT operations, HR, marketing, and store operations, and was structured to provide a unified collaboration layer across corporate and retail support teams.
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CityMart PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SMTP2GO | Legacy | SMTP2GO | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, CityMart implemented SMTP2GO to handle transactional email on its public website. CityMart deployed SMTP2GO as a Transactional Email service to operationalize automated customer messaging tied to its online shopping and account workflows.
The implementation uses SMTP2GO for core Transactional Email functions including SMTP relay, template management, delivery and bounce handling, and delivery analytics. SMTP2GO is configured to send order confirmations, account notifications, and status updates originating from the website application layer, aligning with standard transactional messaging workflows.
Technical integration is executed through SMTP relay from the website application server to SMTP2GO, with sending domain authentication and monitoring implemented to support reliable delivery. Operational ownership sits with the e commerce and customer service functions, with template governance and monitoring processes established to control message content, delivery behavior, and error handling.
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CityMart IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, CityMart implemented Microsoft Azure Cloud Services to host and operate its public website. CityMart's Microsoft Azure Cloud Services deployment is categorized under Application Hosting and Computing Services and serves the company website and digital storefront.
The implementation centers on cloud-native web hosting capabilities typical of Application Hosting and Computing Services, including scalable compute for application workloads, object storage for static assets, and managed platform services to support availability and traffic handling. Configuration and functional modules emphasize web application hosting, traffic distribution, and content delivery support to sustain customer-facing site performance.
Operational scope is focused on the public website and digital commerce touchpoints, impacting web operations, marketing, and digital commerce teams within CityMart's retail business. The deployment uses a public cloud tenancy model for external-facing services, consolidating hosting and delivery of web assets on Microsoft Azure Cloud Services.
Governance and operational changes align with cloud hosting best practices, including centralized access controls, resource provisioning policies, and release workflows for web deployments. CityMart’s use of Microsoft Azure Cloud Services within the Application Hosting and Computing Services category establishes a centralized platform for ongoing website operations and site-level service management.
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Digital Workspace | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at CityMart
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by CityMart Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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