Clanton, 35046, AL,
United States
Clanton Advertiser Technographics
Clanton Advertiser Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Clanton Advertiser and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32 Clanton Advertiser employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Clanton Advertiser has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Dirxion for Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Clanton Advertiser is running and its propensity to invest more and deepen its relationship with GumGum , Trinity Audio , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Clanton Advertiser revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Clanton Advertiser intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Clanton Advertiser Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
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Natural Language Processing | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dirxion | Legacy | Dirxion | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Clanton Advertiser implemented Dirxion on its website to centralize digital publishing and online edition delivery. Dirxion serves as the Content Management platform for the publisher, providing content authoring, templated layout control, and web-native edition presentation to support newsroom publishing and advertising insertion workflows. The deployment reflects a site-level architecture optimized for a 32 person media operation, with Dirxion acting as the primary content hub for editorial publishing and public site delivery.
Implementation work concentrated on embedding the Dirxion application into the Clanton Advertiser site, configuring editorial roles, approval workflows, and scheduled publication processes. Functional modules configured include content creation and editing, page assembly templates, and digital edition viewing functionality consistent with Content Management solutions. Operational coverage is focused on the news website and digital edition channels, with governance centered on editorial permissions and publishing controls to coordinate newsroom and revenue functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Clanton Advertiser
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Clanton Advertiser Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||