Neuilly Sur Seine, 92200,
France
Clarins France Technographics
Clarins France Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Clarins France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 502 Clarins France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Clarins France has purchased the following applications: Microsoft 365 for Collaboration in 2015, Salesforce Commerce Cloud for eCommerce in 2012, Commanders Act CDP for Customer Data Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Clarins France is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Commanders Act or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Clarins France revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Clarins France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Clarins France Tech Stack and Enterprise Applications
Clarins France Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Clarins France implemented Microsoft 365 to establish a standardized Collaboration platform across its French corporate operations and public website. The Microsoft 365 deployment is reflected on their website and was scoped to support email and calendaring, document collaboration, and user productivity for a workforce of 502 employees in the Oil, Gas and Chemicals industry.
The implementation used cloud hosted Microsoft 365 Collaboration capabilities, including core Office applications, mailbox and calendaring, a SharePoint based intranet and OneDrive for file synchronization, and Teams for chat and conferencing to support team collaboration and content publication. Operational governance centered on centralized IT provisioning, identity and access control, and site level content management and sharing policies to standardize collaboration workflows and manage publication of website content with Microsoft 365.
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Clarins France eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2012 | 2012 |
In 2012, Clarins France implemented Salesforce Commerce Cloud for eCommerce on its public website clarins.fr, deploying Salesforce Commerce Cloud as the cloud-hosted storefront platform for its French online business. Clarins France Salesforce Commerce Cloud eCommerce supports the companys direct-to-consumer online retail function and serves as the primary digital commerce layer for the France market.
The implementation focused on core commerce modules typical of an eCommerce platform, including storefront presentation, product catalog and taxonomy management, merchandising and promotions configuration, shopping cart and checkout orchestration, and content management for marketing pages. Configuration work emphasized template-driven storefronts and catalog shaping to support product assortments and promotional campaigns on clarins.fr.
Operational coverage is concentrated on the Clarins France website, where Salesforce Commerce Cloud functions as the central commerce engine for online ordering and customer-facing commerce experiences. Governance for the implementation centers on eCommerce and digital marketing teams, with catalog and merchandising workflows instituted to manage product data and promotional lifecycles for the French site.
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Clarins France CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Commanders Act | Legacy | Commanders Act CDP | Customer Data Platform | CRM | n/a | 2014 | 2014 |
In 2014, Clarins France implemented Commanders Act CDP as a Customer Data Platform on its corporate website. The implementation centralizes first party customer data captured on https://www.clarins.fr and provisions unified customer profiles for digital audience building. Commanders Act CDP was deployed to support Clarins France marketing and e-commerce channel operations within the France digital domain.
The configuration leveraged standard Customer Data Platform capabilities including event and profile collection, identity stitching to create unified profiles, segmentation and audience activation for onsite personalization. Integration scope is concentrated on the Clarins France website where first party signals feed the Commanders Act CDP to inform marketing workflows and audience orchestration. Operational ownership rests with marketing and e-commerce teams who use the Commanders Act CDP for profile management and campaign audience delivery. Data governance and consent management workflows were implemented to operationalize profile use across digital touchpoints.
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Customer Engagement | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2014 | 2014 |
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Clarins France TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Clarins France PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Clarins France IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Clarins France CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Clarins France
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Apps Being Evaluated by Clarins France Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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