Clay Technographics
Clay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Clay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Clay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Clay has purchased the following applications: Intercom Fin ChatBot for Chatbots and Conversational AI in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, Hotjar for Customer Experience in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Clay is running and its propensity to invest more and deepen its relationship with Intercom , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Clay revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Clay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Clay Tech Stack and Enterprise Applications
Clay AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intercom | Legacy | Intercom Fin ChatBot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Clay implemented Intercom Fin ChatBot as a Chatbots and Conversational AI application. Clay deployed Intercom Fin ChatBot to support client-facing service workflows and finance-related inquiry handling across its United States operations, positioning the application to serve both client success and internal finance teams.
The Intercom Fin ChatBot implementation centers on conversational AI capabilities including natural language understanding, intent classification, entity extraction, scripted and dynamic conversation flows, session management, and an analytics dashboard for conversation telemetry. The deployment uses a cloud-hosted, API-first architecture typical of Chatbots and Conversational AI offerings, enabling multi-channel messaging via web and in-app chat and automated routing to human agents when escalation is required.
Governance for the rollout was structured around phased pilots with client success and finance subject matter owners responsible for knowledge base curation, response template versioning, and ongoing intent model tuning. Operational controls emphasize content governance, conversation monitoring, and role-based access for support and finance users, with iterative tuning and script updates managed by the internal product and support teams.
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Clay Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Clay CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2023 | 2023 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Clay PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2022 | 2022 |
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Clay IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Clay Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EOR (Employer of Record) | Professional Services |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Clay
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Clay Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||