Mountain View, 94041, CA,
United States
CleverTap Technographics
CleverTap Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CleverTap and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 380 CleverTap employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CleverTap has purchased the following applications: Stripe Payments for Payment Processing in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2017, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CleverTap is running and its propensity to invest more and deepen its relationship with Stripe , Drift , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CleverTap revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CleverTap intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CleverTap Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, CleverTap implemented Stripe Payments on their website, establishing Stripe Payments as the primary Payment Processing layer for online customer transactions. The public-facing integration indicates a web-first deployment model that embeds Stripe Payments checkout components and API calls to handle card acceptance and payment authorization flows.
The implementation architecture favors standard Payment Processing capabilities, using tokenization and hosted checkout elements to reduce PCI scope and webhooks for event-driven transaction and dispute notifications. Functional coverage centers on payment gateway routing, card authorization and capture, and support for recurring billing patterns where applicable, with operational ownership aligned to product and finance for checkout configuration and transaction reconciliation.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017 CleverTap deployed Drift AI Chatbot on their website. The Drift AI Chatbot serves as CleverTap’s Chatbots and Conversational AI capability supporting marketing, sales, and customer success through on-site conversational engagement.
The implementation centers on on-site conversational workflows, using Drift AI Chatbot to provide automated responses, intent detection and qualification flows, lead capture forms, and structured routing to human agents for escalation. Governance was organized around standardized messaging playbooks and workflow rules to manage handoff and consistent customer interactions, with built-in conversation reporting used to monitor adoption and adjust playbooks over time.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, CleverTap implemented Zoom as its Audio Video and Web Conferencing solution. The deployment surfaces Zoom on CleverTap's public website to enable browser-based meeting joins, scheduled conference sessions, and customer-facing conferencing for prospects and external stakeholders. Zoom is positioned as the primary audio, video, and web conferencing application to support customer engagement and live demonstrations.
Implementation emphasis is on web embedding and standard conferencing capabilities, including real-time audio and video, screen sharing, and session scheduling, consistent with Audio Video and Web Conferencing functionality. Configuration and operational control are exercised through site-level embedding and access controls that determine meeting initiation from public pages, with conferencing invoked directly from the website rather than through deep backend integration. Governance is centered on web operations managing embedding, join flows, and user access for external meetings, aligning the CleverTap Zoom Audio Video and Web Conferencing capability with customer engagement workflows on the company website.
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at CleverTap
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by CleverTap Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||