ClickBank
1444 S. Entertainment Ave. Suite 410,
Boise, 83709, ID,
United States
Boise, 83709, ID,
United States
1 208-489-3300
Professional Services
ClickBank Technographics
ClickBank Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ClickBank and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 ClickBank employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ClickBank has purchased the following applications: Betterworks Intelligent Performance Management for Performance and Goal Management in 2017, FreeWheel Demandsuite for Agency Management in 2024, Hubspot Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ClickBank is running and its propensity to invest more and deepen its relationship with Betterworks , FreeWheel, A Comcast Company , Equifax or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ClickBank revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ClickBank intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ClickBank Tech Stack and Enterprise Applications
ClickBank HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Betterworks | Legacy | Betterworks Intelligent Performance Management | Performance and Goal Management | HCM | n/a | 2017 | 2017 |
In 2017, ClickBank implemented Betterworks Intelligent Performance Management to centralize employee goal setting and continuous performance processes. The Betterworks Intelligent Performance Management deployment aligns with the Performance and Goal Management category and supports ClickBank’s approximately 1,000 employees in its People Operations and HR functions.
The implementation focused on core modules typical of Performance and Goal Management solutions, including enterprise goal and OKR management, continuous manager and peer feedback, structured performance reviews, and regular check-in workflows. Betterworks Intelligent Performance Management was configured to surface progress dashboards, cadence-driven reminders, and manager calibration tools to support ongoing performance conversations and goal alignment.
Deployed as a cloud SaaS instance, the system was integrated into ClickBank human resources and people operations workflows to standardize review cycles and align goals across functional departments. Integration emphasis was on workflow orchestration, role based access and HR configuration controls to allow ClickBank to manage review schedules, approval flows, and reporting without naming specific third party connectors.
Rollout followed phased stages across departments, establishing regular check-in cadences and quarterly goal cycles and embedding governance into HR processes for calibration and review governance. This ClickBank implementation is listed as a customer on the Betterworks website.
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ClickBank ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 ClickBank deployed FreeWheel Demandsuite on their website as a centralized Agency Management solution for digital advertising. The implementation positions FreeWheel Demandsuite as the primary ad operations and demand orchestration layer across ClickBank web properties, handling campaign trafficking and programmatic demand coordination.
The FreeWheel Demandsuite deployment included standard Agency Management capabilities such as campaign management and scheduling, inventory and yield controls, consolidated reporting and analytics, and ad policy enforcement and verification. Configuration focused on role based access and workflow automation for campaign setup, creative delivery, and reporting consolidation, reflecting capabilities typical of the application category.
Operational scope covered ClickBank digital advertising, ad sales, and marketing operations teams, with the system embedded on their public site to manage live demand and inventory allocation. Governance work centered on defining campaign approval processes, user permissions for trafficking and reporting, and centralized operational oversight for ad inventory and campaign performance data.
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Dispute Management | ERP Services and Operations |
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2019 | 2019 |
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ClickBank AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, ClickBank implemented Hubspot Live Chat on its website. The Hubspot Live Chat deployment, classified under Chatbots and Conversational AI, is delivered as a site-embedded conversational widget to capture inbound customer and partner inquiries and to initiate real-time engagement workflows. The implementation leverages automated pre-chat capture and conversational messaging to surface qualified leads and routine support requests to internal teams.
Operationally the Hubspot Live Chat instance is positioned on the public ClickBank website and primarily impacts sales qualification and customer support functions. Chat interactions are captured into the HubSpot platform to populate contact records and support threads, enabling conversational routing, inbox assignment, and follow-up by Sales and Support teams. Governance is implemented through standardized response playbooks and inbox routing rules to maintain consistent handling and escalation of chat sessions.
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ClickBank Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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ClickBank CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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ClickBank ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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ClickBank PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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ClickBank IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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ClickBank CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at ClickBank
| First Name | Last Name | Title | Function | Department | Phone | |
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Client Success Expert | CXO | Customer Service | |
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Sr Director of Brand & Product Marketing | Director | Marketing | |
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VP Client Advocacy, Risk, & Compliance | VP | Risk | |
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VP - Sales and Account Management | VP | Sales | |
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Apps Being Evaluated by ClickBank Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ClickBank IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ClickBank digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ClickBank Technographics
ClickBank is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $250.0 million.
ClickBank operates a diverse technology stack with applications such as
Betterworks Intelligent Performance Management, FreeWheel Demandsuite and Hubspot Live Chat,
covering areas like Performance and Goal Management, Agency Management and Chatbots and Conversational AI.
ClickBank has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Betterworks, FreeWheel, A Comcast Company and HubSpot.
ClickBank recently adopted applications including
FreeWheel Demandsuite in 2024, Google Cloud Platform (GCP) in 2021 and Hubspot Live Chat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ClickBank’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ClickBank’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ClickBank technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.