CMR, S.A.B. de C.V.
No.222, Av. Paseo de la Reforma Piso 14 Colonia Juarez Delegacion Cuauhtemoc,
Mexico City, 6600, DF,
Mexico
Mexico City, 6600, DF,
Mexico
52 55 5263 6900
Leisure and Hospitality
CMR, S.A.B. de C.V. Technographics
CMR, S.A.B. de C.V. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CMR, S.A.B. de C.V. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3878 CMR, S.A.B. de C.V. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CMR, S.A.B. de C.V. has purchased the following applications: Microsoft 365 for Collaboration in 2020, JDA Warehouse Management System for Warehouse Management in 2014, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CMR, S.A.B. de C.V. is running and its propensity to invest more and deepen its relationship with Microsoft , Blue Yonder , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CMR, S.A.B. de C.V. revenues, which have grown to $141.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CMR, S.A.B. de C.V. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CMR, S.A.B. de C.V. Tech Stack and Enterprise Applications
CMR, S.A.B. de C.V. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, CMR, S.A.B. de C.V. deployed Microsoft 365 to establish enterprise Collaboration capabilities for its leisure and hospitality business. The introduction of Microsoft 365 is present on the corporate website, indicating a tenant-based cloud deployment used to surface collaboration services to employees and stakeholders.
The Microsoft 365 deployment centers on core Collaboration functionality including Office applications, Exchange Online for corporate email, Microsoft Teams for real-time communication, SharePoint Online for intranet and document management, and OneDrive for personal file sync and sharing. Configuration patterns align with a cloud-first tenant model, emphasizing centralized administration, license provisioning, and content governance across productivity modules.
Operational governance emphasizes centralized tenant management, role-based access control, and standardized email and document retention policies to support corporate and administrative business functions. The company website references Microsoft 365 resources, which ties the Collaboration tenant to public-facing workflows and indicates an integrated approach to internal collaboration and external information delivery.
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CMR, S.A.B. de C.V. SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue Yonder | Legacy | JDA Warehouse Management System | Warehouse Management | SCM | n/a | 2014 | 2015 |
In 2014, CMR, S.A.B. de C.V. implemented JDA Warehouse Management System. The JDA Warehouse Management System, classified in the Warehouse Management category, was deployed to optimally manage provisioning, planning and storage for CMR's distribution and fulfillment operations.
The deployment configured core Warehouse Management modules including inventory control, receiving, putaway, order picking, packing, shipping and replenishment, with warehouse task orchestration and slotting logic adapted to hospitality supply requirements. Automation of picking waves, directed putaway rules and barcode driven receiving were implemented to standardize operational workflows and enforce inventory accuracy. Configuration work focused on master data alignment and configurable business rules to minimize bespoke custom development.
Integrations connected the JDA Warehouse Management System with CMR's Oracle systems and with Gains for planning, providing transactional synchronization of stock levels, order flows and confirmations. These integrations supported business functions across supply chain, inventory management, inbound receiving and outbound fulfillment within CMR's Mexico operations. Data handoffs were organized to maintain SKU master records, shipping confirmations and cycle count outcomes between warehouse operations and upstream planning systems.
Governance emphasized process standardization, configuration controls and operator training to align warehouse procedures with the JDA Warehouse Management System. The rollout followed phased activation of modules with operational handoffs to warehouse supervisors, and the program aimed to improve the efficiency of current systems such as Oracle and Gains.
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CMR, S.A.B. de C.V. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, CMR, S.A.B. de C.V. deployed Hotjar on its public CMR.mx website to capture digital user behavior and inform web experience efforts. The implementation is categorized under Customer Experience and was focused on client-side behavioral analytics rather than backend transaction processing. CMR, S.A.B. de C.V. utilized Hotjar to instrument the public site URL listed on CMR.mx for visitor interaction capture.
The Hotjar deployment leveraged standard Customer Experience capabilities, including heatmaps to visualize click and scroll patterns, session recordings to replay user journeys, conversion funnel analysis to identify drop off points, and on-page feedback polls to collect qualitative input. Configuration centered on page-scoped tracking and event-driven capture, with Hotjar settings adjusted for sampling and recording rules consistent with typical website analytics practice.
Operationally the solution was implemented as a lightweight JavaScript snippet embedded in the site, requiring updates to site tagging and analytics governance. The implementation supported marketing, e-commerce, and UX teams by surfacing behavioral signals for page optimization, and it necessitated governance controls around data capture, consent, and retention to align client-side tracking with the company web policy.
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CMR, S.A.B. de C.V. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at CMR, S.A.B. de C.V.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by CMR, S.A.B. de C.V. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CMR, S.A.B. de C.V. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CMR, S.A.B. de C.V. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD CMR, S.A.B. de C.V. Technographics
CMR, S.A.B. de C.V. is a Leisure and Hospitality organization based in Mexico,
with around 3878 employees and annual revenues of $141.3 million.
CMR, S.A.B. de C.V. operates a diverse technology stack with applications such as
Microsoft 365, JDA Warehouse Management System and Hotjar,
covering areas like Collaboration, Warehouse Management and Customer Experience.
CMR, S.A.B. de C.V. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Blue Yonder and Contentsquare.
CMR, S.A.B. de C.V. recently adopted applications including
Microsoft 365 in 2020, Microsoft Azure Cloud Services in 2020 and OVHcloud in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CMR, S.A.B. de C.V.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CMR, S.A.B. de C.V.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CMR, S.A.B. de C.V. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.