Coda
250 Montgomery St, Suite 1000,
San Francisco, 94104, CA,
United States
San Francisco, 94104, CA,
United States
1 888-573-2632
Professional Services
Coda Technographics
Coda Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Coda and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Coda employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Coda has purchased the following applications: Stripe Payments for Payment Processing in 2020, Snowflake Cortex AI for Generative AI Platforms in 2024, Datapeople Platform for Natural Language Processing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Coda is running and its propensity to invest more and deepen its relationship with Stripe , Snowflake , Datapeople or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Coda revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coda intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Coda Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snowflake | Legacy | Snowflake Cortex AI | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, Coda implemented Snowflake Cortex AI to power a consolidated AI layer inside its product, Coda Brain, aligning the work with the Generative AI Platforms category. The deployment places core AI capabilities and data handling inside Snowflake’s secure perimeter, with Snowflake Cortex AI forming the central stack for vector search, NL query translation, LLM inference, and data orchestration.
Coda’s implementation uses Snowflake Cortex AI modules in an integrated manner, specifically leveraging Cortex Search to vectorize and index unstructured and structured data, Cortex Analyst to convert natural language queries into SQL, and Cortex LLMs to interpret queries and reformat responses into human readable outputs. The Snowflake data platform underpins these modules, providing scalable storage and processing for the volumes of data ingested into Coda Brain, and enabling in-database execution of search and inference workflows.
Operational coverage centers on the Coda Brain product and adjacent data and engineering teams, where Cortex components are embedded into product-facing query and summarization features. The architecture emphasizes in-platform processing within Snowflake’s protected perimeter to retain data control and security while enabling interactive natural language workflows and programmatic SQL generation for analytics and application logic.
Governance is structured around centralizing AI primitives inside the Snowflake stack, which Coda describes as forming all the core building blocks of a scalable, secure AI system. Snowflake Cortex AI and the Snowflake data platform together support standardized modules for indexing, NL-to-SQL translation, and LLM-based response formatting, enabling Coda to operationalize those capabilities within product engineering and data science workflows.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Datapeople | Legacy | Datapeople Platform | Natural Language Processing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Coda implemented the Datapeople Platform to standardize and accelerate job post creation. The deployment targeted recruiting and talent acquisition workflows within the United States, aligning hiring managers and recruiting teams at Coda.
The Datapeople Platform was used to add recruiting intelligence and optimize job postings through Natural Language Processing capabilities, applying job description analysis, content recommendations, and standardized templates to create more consistent job posts. Functional capabilities implemented included job post optimization, content standardization, and automated guidance to speed kickoff and creation cycles.
The implementation integrated the Datapeople Platform between the hiring team and Coda's applicant tracking system, enabling a content workflow that fed optimized job posts into the ATS and supported recruiter and hiring manager collaboration. Operational coverage focused on recruiting team workflows across Coda's United States hiring activities, with the platform embedded in posting and kickoff processes.
Governance work centered on standardizing job post templates and clarifying workflow handoffs to improve recruiter and hiring manager alignment. According to the vendor case study, the deployment delivered faster kickoffs, more consistent optimized job posts, and improved recruiter and hiring manager alignment.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Analytics and BI | Analytics and BI |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2022 | 2022 |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Engagement, Customer Loyalty | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation, Sales Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2023 | 2023 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Coda
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Coda Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Coda IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Coda digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Coda Technographics
Coda is a Professional Services organization based in United States,
with around 220 employees and annual revenues of $20.0 million.
Coda operates a diverse technology stack with applications such as
Stripe Payments, Snowflake Cortex AI and Datapeople Platform,
covering areas like Payment Processing, Generative AI Platforms and Natural Language Processing.
Coda has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Snowflake and Datapeople.
Coda recently adopted applications including
Amazon CloudFront in 2025, Snowflake Cortex AI in 2024 and Klue in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Coda’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Coda’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Coda technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.