Cofinoga
66 rue des Archives,
Paris, 75003,
France
Paris, 75003,
France
33 1 44 54 47 00
Banking and Financial Services
Cofinoga Technographics
Cofinoga Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cofinoga and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Cofinoga employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cofinoga has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, Oracle Advertising (ex Oracle Data Cloud) for Customer Experience in 2013, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cofinoga is running and its propensity to invest more and deepen its relationship with GumGum , iAdvize , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cofinoga revenues, which have grown to $426.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cofinoga intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cofinoga Tech Stack and Enterprise Applications
Cofinoga AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Cofinoga implemented GumGum on its public website. The deployment uses GumGum as an Artificial Intelligence Marketing solution to enable contextual advertising and on-site audience targeting across customer-facing pages.
Implementation centered on web channel activation, aligning marketing and digital teams to operate the GumGum interface for creative optimization, contextual content analysis, and campaign orchestration. Operational scope emphasized digital marketing and customer engagement functions, with the GumGum instance embedded in website delivery workflows and governed by marketing-led campaign controls and site-level configuration processes.
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Chatbots and Conversational AI | AI-Powered Application |
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2013 | 2013 |
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Cofinoga CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Advertising (ex Oracle Data Cloud) | Customer Experience | CRM | n/a | 2013 | 2013 |
In 2013, Cofinoga implemented Oracle Advertising (ex Oracle Data Cloud) on its website to support Customer Experience initiatives and digital advertising activities. The deployment centers on the Oracle Advertising platform and is positioned to capture site-level audience signals for downstream activation and measurement.
Oracle Advertising (ex Oracle Data Cloud) was configured to provide audience management, data activation, and measurement capabilities typical of the application, with a site tag and client-side signal collection embedded in web pages. Configuration focused on segment definition, audience stitching, and activation workflows that feed programmatic and direct digital campaigns.
Operational coverage is primarily within Cofinoga's marketing and digital advertising functions, where the application supports campaign targeting, audience reuse, and cross-session identification on the company website. The implementation aligns the Oracle Advertising application with online acquisition and customer engagement workflows, reinforcing Customer Experience objectives for digital channels.
Governance and ownership are implemented at the marketing operations level, with tag management and audience taxonomy processes to control deployments and segment definitions. Rollout was executed on the corporate site, with site-level instrumentation maintained as the primary integration point for Oracle Advertising (ex Oracle Data Cloud).
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Cofinoga TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Cofinoga implemented OneTrust Cookie Consent on its public website. The OneTrust Cookie Consent deployment is categorized under Governance, Risk and Compliance and is used to manage cookie banners, preference management, and consent capture across the company web footprint.
The implementation centers on client side deployment of the OneTrust Cookie Consent script to the Cofinoga website, providing a configurable consent banner, a preferences center for granular category choices, and consent logging for auditability. Configuration work focused on cookie categorization, consent lifecycles, and user experience flows consistent with cookie consent tooling in the Governance, Risk and Compliance space.
Operational coverage includes Cofinoga web properties and support for privacy and marketing workflows, with the OneTrust Cookie Consent instance surfacing consent status to downstream client side controls. Governance activities implied by the deployment include centralizing consent recordkeeping, defining retention rules for consent data, and aligning privacy notices with the preference center to support regulatory compliance.
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2008 | 2008 |
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Cofinoga IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Cofinoga
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cofinoga Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cofinoga IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cofinoga digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Cofinoga Technographics
Cofinoga is a Banking and Financial Services organization based in France,
with around 3000 employees and annual revenues of $426.0 million.
Cofinoga operates a diverse technology stack with applications such as
GumGum, Oracle Advertising (ex Oracle Data Cloud) and OneTrust Cookie Consent,
covering areas like Artificial Intelligence Marketing, Customer Experience and Governance, Risk and Compliance.
Cofinoga has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Oracle and OneTrust.
Cofinoga recently adopted applications including
Lotame DMP in 2021, Revive Adserver (ex OpenX/Openads) in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cofinoga’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cofinoga’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cofinoga technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.