AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Collective 12 Tech Stack and Enterprise Applications

Collective 12 AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Perplexity Legacy Perplexity Generative AI Platforms AI Development n/a 2024 2024
Collective 12 AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Infegy Legacy Infegy AI Artificial Intelligence Marketing AI-Powered Application n/a 2025 2025
In 2025, Collective 12 used Infegy AI to generate deep audience profiles for a shoe manufacturer in the United States, deploying Starscape AI Personas alongside Infegy Starscape and Infegy Atlas. This work sits in the Artificial Intelligence Marketing category and supported Collective 12’s market research and brand strategy engagements for consumer packaged goods clients. The implementation combined Infegy Starscape for exploratory social signal analysis, Infegy Atlas for competitive mapping, and Starscape AI Personas to synthesize audience segments and profile attributes. Configuration focused on automated persona synthesis and rapid report generation, enabling analysts to move from raw social data to narrative profiles with less manual processing. Operational coverage targeted consumer insights, competitive analysis, and client-facing recommendations for the shoe manufacturer, with Collective 12 using Infegy AI outputs to inform creative positioning and go to market advice. Business functions impacted included research, brand strategy, and client analytics, where persona outputs were embedded into deliverables to shorten analysis cycles. Governance and workflow changes centralized AI generated personas into the firm’s standard research playbook, routing Starscape AI Personas outputs into quality review and client briefing steps. The case study states the approach drastically reduced time to insight and sped up analysis, enabling faster and more actionable recommendations for clients.
Collective 12 Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2024 2024
Collective 12 Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2024 2024
Collective 12 IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Domain Name System (DNS) IaaS 2024 2024
Domain Name System (DNS) IaaS 2024 2024

IT Decision Makers and Key Stakeholders at Collective 12

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Collective 12 Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Collective 12 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Collective 12 digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Collective 12 Technographics
Collective 12 is a Professional Services organization based in United States, with around 10 employees and annual revenues of $1.0 million.
Collective 12 operates a diverse technology stack with applications such as Perplexity, Infegy AI and Google Workspace (Formerly Google G-Suite), covering areas like Generative AI Platforms, Artificial Intelligence Marketing and Collaboration.
Collective 12 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Perplexity, Infegy and Google.
Collective 12 recently adopted applications including Infegy AI in 2025, Perplexity in 2024 and Google Workspace (Formerly Google G-Suite) in 2024, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Collective 12’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Collective 12’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Collective 12 technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.