Collective 12 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Collective 12 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Collective 12 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Collective 12 has purchased the following applications: Infegy AI for Artificial Intelligence Marketing in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2024, Google Domains for Domain Name System (DNS) in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Collective 12 is running and its propensity to invest more and deepen its relationship with Infegy , Google , Perplexity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Collective 12 revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Collective 12 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Infegy | Legacy | Infegy AI | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2025 | 2025 | In 2025, Collective 12 used Infegy AI to generate deep audience profiles for a shoe manufacturer in the United States, deploying Starscape AI Personas alongside Infegy Starscape and Infegy Atlas. This work sits in the Artificial Intelligence Marketing category and supported Collective 12’s market research and brand strategy engagements for consumer packaged goods clients. The implementation combined Infegy Starscape for exploratory social signal analysis, Infegy Atlas for competitive mapping, and Starscape AI Personas to synthesize audience segments and profile attributes. Configuration focused on automated persona synthesis and rapid report generation, enabling analysts to move from raw social data to narrative profiles with less manual processing. Operational coverage targeted consumer insights, competitive analysis, and client-facing recommendations for the shoe manufacturer, with Collective 12 using Infegy AI outputs to inform creative positioning and go to market advice. Business functions impacted included research, brand strategy, and client analytics, where persona outputs were embedded into deliverables to shorten analysis cycles. Governance and workflow changes centralized AI generated personas into the firm’s standard research playbook, routing Starscape AI Personas outputs into quality review and client briefing steps. The case study states the approach drastically reduced time to insight and sped up analysis, enabling faster and more actionable recommendations for clients. |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2024 | 2024 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Domains | Domain Name System (DNS) | IaaS | n/a | 2024 | 2024 | |||
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2024 | 2024 |
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