Columbia Residential
1718 Peachtree St NW Suite 684, South Tower,
Atlanta, 30309, GA,
United States
Atlanta, 30309, GA,
United States
1 404-874-5000
Construction and Real Estate
Columbia Residential Technographics
Columbia Residential Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Columbia Residential and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 252 Columbia Residential employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Columbia Residential has purchased the following applications: RealPage Accounting for Real Estate Property Management in 2008, Microsoft 365 for Collaboration in 2021, Oracle Moat for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Columbia Residential is running and its propensity to invest more and deepen its relationship with RealPage , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Columbia Residential revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Columbia Residential intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Columbia Residential Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealPage | Legacy | RealPage Accounting | Real Estate Property Management | ERP Services and Operations | n/a | 2008 | 2008 |
In 2008 Columbia Residential implemented RealPage Accounting as its core Real Estate Property Management accounting platform. The deployment targeted corporate finance and property accounting workflows at a firm of approximately 252 employees, establishing RealPage Accounting as the system of record for property-level and consolidated financial reporting.
Standard RealPage Accounting modules were configured to support general ledger, accounts payable, accounts receivable, owner statements, and property-level ledgers. The implementation included setup of chart of accounts structures by property, recurring billing and invoicing workflows, and month-end close automation consistent with Real Estate Property Management accounting patterns.
Operational coverage connected property accounting teams, on-site property operations, and corporate finance reporting, with configuration aligning unit-level rent and lease billing data to owner reporting and consolidated financials. Interfaces for cash management and bank reconciliation were established as part of the financial operations configuration to maintain consistent cash posting and receivable reconciliation across properties.
Governance and ongoing administration were assigned to the Director of Software Solutions for RealPage, with a Yardi Administrator involved in system administration and configuration duties, establishing role based permissions and workflow ownership for accounting and property management users. RealPage Accounting remained the primary Real Estate Property Management accounting application supporting Columbia Residential accounting controls and property financial operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Columbia Residential deployed Microsoft 365 as its Collaboration platform. The 252-employee construction and real estate firm configured Microsoft 365 to centralize corporate communications, document sharing, and team collaboration across corporate functions.
The deployment aligns with a cloud-hosted Microsoft 365 tenancy, leveraging Exchange Online for email, Microsoft Teams for chat and meetings, SharePoint and OneDrive for document management and content collaboration, and desktop Office applications for productivity. Identity and access are managed through Azure Active Directory providing single sign-on, role-based access control, and directory synchronization capabilities typical of Microsoft 365 environments.
Operational coverage appears to span core business functions including leasing, property management, finance, and human resources, where Collaboration capabilities support workflows for document versioning, approvals, and internal communications. Governance follows standard Microsoft 365 practices such as centralized tenant administration, policy-driven access controls, and staged user provisioning and training to align adoption with operational processes.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, Columbia Residential deployed Oracle Moat on its website to provide Marketing Analytics for digital measurement and campaign verification. Oracle Moat was embedded as site level measurement instrumentation, using a client side tag and JavaScript beacon to capture page telemetry and ad exposure data across the corporate web estate. This placement ties Columbia Residential, Oracle Moat, Marketing Analytics and the marketing function together for centralized measurement of online media.
The implementation leverages Oracle Moat capabilities common to the Marketing Analytics category, including viewability measurement, attention metrics, invalid traffic detection, and verification workflows for creative and placement quality. Configuration focused on page level telemetry and event level interaction data, with tagging and measurement parameters adjusted for the company website and digital marketing use cases.
Operationally the deployment supports the marketing and web operations teams, providing measurement inputs for campaign reporting and media validation. Governance was implemented through controlled tag deployment and measurement configuration, with processes oriented around web operations ownership and marketing access to verified measurement outputs.
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Marketing Analytics | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Columbia Residential
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Columbia Residential Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Columbia Residential IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Columbia Residential digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Columbia Residential Technographics
Columbia Residential is a Construction and Real Estate organization based in United States,
with around 252 employees and annual revenues of $35.0 million.
Columbia Residential operates a diverse technology stack with applications such as
RealPage Accounting, Microsoft 365 and Oracle Moat,
covering areas like Real Estate Property Management, Collaboration and Marketing Analytics.
Columbia Residential has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as RealPage, Microsoft and Oracle.
Columbia Residential recently adopted applications including
Microsoft 365 in 2021, Microsoft Clarity in 2021 and Freshservice in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Columbia Residential’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Columbia Residential’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Columbia Residential technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.