Comarch
ul. prof. Michala Zyczkowskiego 23,
Krakow, 31-864,
Poland
Krakow, 31-864,
Poland
48 12-646-1000
Professional Services
Comarch Technographics
Comarch Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Comarch and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 Comarch employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Comarch has purchased the following applications: Comarch Optima for ERP Financial in 2023, LiveChat for Chatbots and Conversational AI in 2015, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Comarch is running and its propensity to invest more and deepen its relationship with Comarch , LiveChat, Inc. , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Comarch revenues, which have grown to $565.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Comarch intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Comarch Tech Stack and Enterprise Applications
Comarch ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Comarch | Legacy | Comarch Optima | ERP Financial | ERP | n/a | 2023 | 2023 |
In 2023 Comarch SoftM implemented Comarch Optima as its ERP Financial solution, deploying the Comarch Optima application on the company website to provide a consolidated financial application surface for transactional and informational workflows. The deployment positions Comarch Optima as the primary ERP Financial system supporting corporate finance visibility and external facing accounting touchpoints on the web presence.
The implementation focuses on core financial capabilities typical of an ERP Financial deployment, including general ledger, accounts payable, accounts receivable, invoicing, and statutory financial reporting, configured to support finance and accounting business functions. Integrations are organized around internal finance workflows and standard interface patterns such as bank connectivity, tax reporting channels, and downstream reporting engines, with governance enforced through role based access control, centralized master data for chart of accounts, and automated posting and approval rules to standardize financial processes.
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Comarch AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Comarch SoftM implemented LiveChat on its corporate website. The deployment positioned LiveChat to deliver real-time customer engagement capabilities aligned with the Chatbots and Conversational AI category.
The implementation uses the LiveChat web widget embedded in the site front-end to enable synchronous messaging between visitors and agents. Configuration centered on the LiveChat agent workspace and chat routing rules, leveraging Chatbots and Conversational AI functions commonly available in the product such as automated greetings, canned responses, and bot to agent handover to support conversational workflows.
Operational scope focuses on website facing customer interactions to support customer service and pre sales engagement, with the LiveChat application managed through an administrative console. Governance relied on standard chat administration, user role management, and transcript retention controls provided by LiveChat.
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Comarch CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Comarch SoftM implemented Hotjar on its public website to support Customer Experience initiatives. The deployment of Hotjar was positioned as a behavioral analytics layer to capture qualitative user feedback and site interaction patterns.
Hotjar was configured to deliver session recordings, heatmaps, on-page surveys, and feedback widgets, reflecting standard Customer Experience capabilities for user research and UX validation. Instrumentation included adding the Hotjar tracking script to front-end pages and configuring event capture for common navigation and form flows to surface friction points.
Operational coverage focused on Comarch.com and corporate web properties, supporting digital marketing, UX, product management, and customer experience teams in iterative experience analysis. Governance measures emphasized consent-aware tracking and alignment of Hotjar tagging with existing analytics naming conventions to ensure consistent data attribution across experience measurement workflows.
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Comarch ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Comarch PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Test Automation Platform | PaaS |
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2020 | 2020 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Test Automation Platform | PaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Comarch
| First Name | Last Name | Title | Function | Department | Phone | |
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Deputy Marketing Manager | Manager | Marketing | |
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Marketing Director | Director | Marketing | |
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Senior Marketing Specialist | Manager | Marketing | |
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Head of Software Quality Assurance | Director | IT | |
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DevOps Department Director | Director | R&D | |
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Director of Software Quality Assurance Center | Director | IT | |
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DevOps Director / System Architect | Director | R&D | |
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Apps Being Evaluated by Comarch Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Comarch IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Comarch digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Comarch Technographics
Comarch is a Professional Services organization based in Poland,
with around 6500 employees and annual revenues of $565.0 million.
Comarch operates a diverse technology stack with applications such as
Comarch Optima, LiveChat and Hotjar,
covering areas like ERP Financial, Chatbots and Conversational AI and Customer Experience.
Comarch has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Comarch, LiveChat, Inc. and Contentsquare.
Comarch recently adopted applications including
Comarch Optima in 2023, Salesforce Sales Cloud in 2022 and JUnit 5 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Comarch’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Comarch’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Comarch technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.