Commercial
Unit B1, Commercial House,
Cheltenham, GL53 0DL,
United Kingdom
Cheltenham, GL53 0DL,
United Kingdom
44 12 4269-0006
Professional Services
Commercial Technographics
Commercial Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Commercial and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Commercial employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Commercial has purchased the following applications: HaloPSA for Professional Services Automation in 2019, Spotler for Marketing Automation in 2019, Pathwire Mailgun for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Commercial is running and its propensity to invest more and deepen its relationship with Halo Service Solutions , Spotler , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Commercial revenues, which have grown to $44.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Commercial intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Commercial Tech Stack and Enterprise Applications
Commercial ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Halo Service Solutions | Legacy | HaloPSA | Professional Services Automation | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Commercial Group's Managed IT division implemented HaloPSA, adopting the Professional Services Automation application to centralize IT service and operations. Deployment focused on IT service and operations across Europe, primarily the United Kingdom, with an emphasis on standardizing ticketing, alert triage, and change workflows across onsite and remote teams.
HaloPSA was configured to automate routine workflows, instrument incident handling, and simplify Change Management processes. Functional capabilities implemented included automated alert processing, ticket creation and routing, structured change request and approval flows, and reporting configured for contract and SLA visibility.
The implementation integrated SolarWinds monitoring with HaloPSA so that monitoring alerts were converted into actionable incidents within the service desk. Integration routed SolarWinds alerts into automated processing queues, reducing manual monitoring overhead and enabling synchronized execution between onsite engineers and remote teams.
Governance changes formalized incident escalation and change approval procedures and the rollout was managed within the Managed IT division across UK operations. The project reduced daily monitoring overhead and resulted in roughly 1.5 hours saved per engineer per day from automated alert processing, and clearer reporting that aided contract renewals while improving collaboration between onsite and remote teams.
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Commercial CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spotler | Legacy | Spotler | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Commercial implemented Spotler as its Marketing Automation platform. Commercial installed Spotler on its website to centralize email campaign orchestration, web behavior tracking, lead capture forms, audience segmentation and automated nurture workflows. Spotler is used to support core marketing and client engagement functions for this Professional Services firm based in the United Kingdom.
The implementation leverages Spotler’s cloud delivered architecture with site embedded tracking to instrument forms, subscription flows and page level events, feeding behavioral signals into automation rules and segmented lists. Deployment scope is focused on the corporate website and marketing operations, with governance oriented around campaign permissioning, list hygiene and content workflow control. Commercial uses Spotler to operationalize email programs, capture inbound leads and apply segmentation logic for targeted client communications.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Commercial PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2021 | 2021 |
In 2021, Commercial implemented Pathwire Mailgun to provide Transactional Email services for messages sent from its public website. Commercial is a United Kingdom professional services firm with roughly 150 employees, and the deployment of Pathwire Mailgun is focused on website-driven customer communications rather than broader enterprise messaging.
The Pathwire Mailgun implementation leverages standard Transactional Email capabilities, including SMTP relay and HTTP API delivery, event webhooks for delivery and bounce tracking, and domain authentication workflows such as SPF and DKIM as part of send configuration. Operational ownership for Pathwire Mailgun is aligned with the website and development teams to instrument transactional workflows like authentication flows, notifications, and customer-facing confirmations, with telemetry and suppression handling used to manage deliverability and inboxing. The narrative centers on Commercial, Pathwire Mailgun, Transactional Email and website-driven customer communication rather than integrations with other named enterprise systems.
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Commercial IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Commercial CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Commercial
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Commercial Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Commercial IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Commercial digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Commercial Technographics
Commercial is a Professional Services organization based in United Kingdom,
with around 150 employees and annual revenues of $44.6 million.
Commercial operates a diverse technology stack with applications such as
HaloPSA, Spotler and Pathwire Mailgun,
covering areas like Professional Services Automation, Marketing Automation and Transactional Email.
Commercial has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Halo Service Solutions, Spotler and Sinch.
Commercial recently adopted applications including
ClickDimensions Marketing Automation in 2022, Pathwire Mailgun in 2021 and Hubspot Marketing Automation in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Commercial’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Commercial’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Commercial technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.