Ha Noi, x,
Vietnam
Cong Ca Phe Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cong Ca Phe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Cong Ca Phe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cong Ca Phe has purchased the following applications: Base Reward for Employee Recognition and Rewards Management in 2024, Base Meeting for Online Meeting Scheduling in 2025, WooCommerce for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cong Ca Phe is running and its propensity to invest more and deepen its relationship with Base.vn , Automattic , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cong Ca Phe revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cong Ca Phe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Base.vn | Legacy | Base Reward | Employee Recognition and Rewards Management | HCM | n/a | 2024 | 2025 |
In 2024, Cong Ca Phe implemented Base Reward as part of a Base.vn-led deployment to digitize operations and standardize over 100 business processes on the Base platform. The deployment used Base Reward within the Employee Recognition and Rewards Management category and was aligned with Base HRM+ and Employee Happiness solutions to centralize HR workflows and formalize recognition programs across the company.
The implementation architecture positioned Base Reward on the Base platform as the primary application layer for employee recognition, with configuration scaled for a 50-employee consumer packaged goods operator in Vietnam. Functional modules implemented or inferred from the deployment included a rewards catalog, point allocation and earning rules, peer-to-peer recognition workflows, manager approval and award issuance, and integration points with HR master data managed in Base HRM+. Governance and rollout emphasized process standardization across HR and operations teams, phased configuration and user enablement, and coordination of recognition policies with existing operational procedures. A published case update appeared in 2025 following the implementation phase.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Base.vn | Legacy | Base Meeting | Online Meeting Scheduling | Collaboration | n/a | 2025 | 2025 |
In 2025, Cong Ca Phe implemented Base Meeting as part of a broader Base.vn Digital Workspace deployment to extend scheduling and booking capabilities across its Vietnam operations. The Base Meeting deployment complemented an existing Base.vn rollout that centralized 115 business processes, and the implementation focused on unifying meeting coordination and booking workflows across stores and corporate functions. The narrative positions Base Meeting explicitly as an Online Meeting Scheduling application used to manage internal and cross-site scheduling for store operations and corporate teams.
Configuration prioritized meeting and booking features consistent with Online Meeting Scheduling functionality, including slot-based booking, participant invitation workflows, automated scheduling rules, and agenda management to support operational planning. Base Meeting was embedded within the Base.vn product suite, and configurations were aligned to the Digital Workspace and scheduling/product modules already in use, enabling a coherent user experience across workforce scheduling and administrative workflows.
Governance and rollout emphasized centralized process controls and role-based access to ensure store managers and corporate staff followed standardized scheduling procedures, contributing to operational transparency. The deployment achieved over 70% system adoption across stores and corporate functions in Vietnam, demonstrating substantive uptake of Base Meeting alongside the broader Base.vn process centralization effort.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2024 | 2025 |
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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