Melbourne, 3013, VIC,
Australia
AVADA Traffic (formerly Construct Traffic, STA Traffic Management) Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AVADA Traffic (formerly Construct Traffic, STA Traffic Management) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 AVADA Traffic (formerly Construct Traffic, STA Traffic Management) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AVADA Traffic (formerly Construct Traffic, STA Traffic Management) has purchased the following applications: Staffd Applicant Management for Applicant Tracking System in 2020, Web24 for Application Hosting and Computing Services in 2013, reCAPTCHA for Application Security (AppSec) in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AVADA Traffic (formerly Construct Traffic, STA Traffic Management) is running and its propensity to invest more and deepen its relationship with Staffd , Newfold Digital , NTT Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AVADA Traffic (formerly Construct Traffic, STA Traffic Management) revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AVADA Traffic (formerly Construct Traffic, STA Traffic Management) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Staffd | Legacy | Staffd Applicant Management | Applicant Tracking System | HCM | n/a | 2020 | 2020 | In 2020 AVADA Traffic implemented Staffd Applicant Management. The Staffd Applicant Management deployment serves as their Applicant Tracking System and is embedded on the company careers page at https://avada-traffic-vic.staffd.me/applicants/apply-now/traffic-controller, providing a direct web intake channel for applicants. The implementation centralizes application intake and candidate records, using web forms to capture applicant data and standard Applicant Tracking System workflows for status progression, shortlisting, and communication. Configuration emphasis aligns with recruiting and HR use cases, including job posting publication, candidate screening fields, status management, and activity logging to support hiring of field and traffic control staff. Operational coverage centers on recruitment and hiring functions within AVADA Traffic in Australia, with the Staffd instance hosted on a Staffd subdomain and embedded in the public site to streamline external applicant flows. Role based access and centralized candidate repositories enable hiring managers and HR to coordinate interviews, assess applicants, and maintain audit trails consistent with applicant tracking processes. Governance and process adjustments focused on formalizing intake routing and status governance inside the Applicant Tracking System, standardizing notifications and candidate handoffs between recruiting and operations teams. The narrative reflects an application focused deployment of Staffd Applicant Management as the primary ATS for AVADA Traffic. | |
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Onboarding | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Newfold Digital | Legacy | Web24 | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 | In 2013 AVADA Traffic, formerly Construct Traffic and STA Traffic Management, implemented Web24 to provide Application Hosting and Computing Services for its corporate web presence. The deployment centralized hosting of the company website on Web24, establishing a managed hosting relationship to support public-facing content and online client engagement channels. The Web24 implementation focused on core hosting and compute capabilities common to Application Hosting and Computing Services, including server provisioning, DNS management, SSL certificate provisioning, automated backups and system monitoring. Configuration work emphasized platform-level control via the Web24 management interface and standard hosting operations such as scheduled backups, patching windows and resource scaling for web workloads. Operationally Web24 was applied to the company website and related web assets hosted in Australia, supporting marketing and client-facing business functions. Day-to-day administration was handled through the organization’s web operations and marketing teams, with Web24 providing the underlying compute and hosting layer for site content and online inquiries. Governance for the Web24 service instituted routine change control for website deployments, certificate lifecycle procedures, and backup retention policies to align hosting operations with corporate IT practice. Ongoing vendor support and platform monitoring were used to maintain the hosting environment under the Web24 Application Hosting and Computing Services contract. | |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Domain Name System (DNS) | IaaS |
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2014 | 2014 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Legacy | reCAPTCHA | Application Security (AppSec) | CyberSecurity | n/a | 2019 | 2019 | |||
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Identity and Access Management (IAM) | CyberSecurity |
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2014 | 2014 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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CRM | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce | eCommerce |
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2022 | 2022 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2024 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2014 | 2014 |
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