ConsumerTrack, Inc.
1700 E Walnut Ave, 2nd Floor,
El Segundo, 90245, CA,
United States
El Segundo, 90245, CA,
United States
1 310-297-9233
Media
ConsumerTrack, Inc. Technographics
ConsumerTrack, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ConsumerTrack, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 ConsumerTrack, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ConsumerTrack, Inc. has purchased the following applications: PurelyHR Time-Off for Absence and Leave Management in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, comScore Activation for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ConsumerTrack, Inc. is running and its propensity to invest more and deepen its relationship with PurelyHR , Google , ComScore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ConsumerTrack, Inc. revenues, which have grown to $1.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ConsumerTrack, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ConsumerTrack, Inc. Tech Stack and Enterprise Applications
ConsumerTrack, Inc. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PurelyHR | Legacy | PurelyHR Time-Off | Absence and Leave Management | HCM | n/a | 2019 | 2019 |
In 2019, ConsumerTrack, Inc. implemented PurelyHR Time-Off as its centralized Absence and Leave Management solution for a 200-employee media organization based in the United States. The deployment positioned PurelyHR Time-Off as the primary system for tracking PTO and leave requests across the company, aligned with standard absence management workflows and accrual rules.
The implementation configured core PurelyHR Time-Off capabilities including time-off request submission, configurable accrual and carryover rules, multi-level approval workflows, and reporting for compliance and payroll reconciliation. PurelyHR Time-Off was integrated to operate alongside multiple HRIS systems explicitly managed by ConsumerTrack, Inc., including ADP Resource and Totalsource, and the broader PurelyHR platform, enabling synchronized leave balances and approval status across HR systems.
Operational ownership rested with HR and payroll functions, with role-based access controls and policy templates used to standardize leave policies across business units. Governance emphasized centralized policy definition, audit logging for leave transactions, and configurable approval routing to support ConsumerTrack, Inc. domestic operations while keeping absence administration consolidated in the PurelyHR Time-Off application.
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ConsumerTrack, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, ConsumerTrack, Inc. implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment covers the company’s 200 employees and is surfaced on the ConsumerTrack website, indicating organization-wide adoption for email, calendar and cloud productivity across its media operations. Implementation centered on domain-based provisioning and cloud-native collaboration to support editorial, marketing and corporate workflows.
Google Workspace (Formerly Google G-Suite) configuration included core Collaboration capabilities such as Gmail, Google Drive, Docs, Sheets, Calendar and Google Meet, with administrative controls managed through the Google Admin console. Operational practices align with standard Collaboration governance, including user provisioning, group-based access controls, email routing and retention settings, and identity and device policy enforcement for corporate accounts. Governance emphasized centralized account administration and standardized collaboration workflows across business functions to ensure consistent access and compliance controls.
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ConsumerTrack, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ComScore | Legacy | comScore Activation | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, ConsumerTrack, Inc. implemented comScore Activation and instrumented the comScore Activation Digital Advertising Platform across its consumertrack.com website. The deployment focused on site-level audience measurement and activation, establishing tag-based data collection and activation triggers to support advertising and marketing functions. comScore Activation was configured to capture page-level signals and audience segments for ad targeting and campaign orchestration within the publisher environment.
Configuration work centered on embedding the comScore Activation site tag into page templates and configuring audience segmentation and activation rules in the platform console. Operational coverage was website-wide, impacting marketing, ad operations, and site analytics workflows, with implementation controls for tag governance and staged validation across pages. Ongoing operational ownership was aligned to advertising operations and analytics teams to manage activation settings, audience definitions, and compliance with site consent mechanisms.
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Marketing Analytics | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ConsumerTrack, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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ConsumerTrack, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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ConsumerTrack, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at ConsumerTrack, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ConsumerTrack, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ConsumerTrack, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ConsumerTrack, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ConsumerTrack, Inc. Technographics
ConsumerTrack, Inc. is a Media organization based in United States,
with around 200 employees and annual revenues of $1.8 million.
ConsumerTrack, Inc. operates a diverse technology stack with applications such as
PurelyHR Time-Off, Google Workspace (Formerly Google G-Suite) and comScore Activation,
covering areas like Absence and Leave Management, Collaboration and Digital Advertising Platform.
ConsumerTrack, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PurelyHR, Google and ComScore.
ConsumerTrack, Inc. recently adopted applications including
comScore Activation in 2021, Salesforce Sales Cloud in 2021 and Dynatrace APM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ConsumerTrack, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ConsumerTrack, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ConsumerTrack, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.