Contentful
Max-Urich-Strasse 3,
Berlin, 13355,
Germany
Berlin, 13355,
Germany
49 30 467260941
Professional Services
Contentful Technographics
Contentful Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Contentful and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Contentful employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Contentful has purchased the following applications: Rydoo Expense (ex Xpenditure) for Expense Management in 2018, Greenhouse ATS for Applicant Tracking System in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Contentful is running and its propensity to invest more and deepen its relationship with Rydoo , Zuora , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Contentful revenues, which have grown to $217.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Contentful intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Contentful Tech Stack and Enterprise Applications
Contentful ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rydoo | Legacy | Rydoo Expense (ex Xpenditure) | Expense Management | ERP | n/a | 2018 | 2018 |
In 2018 Contentful implemented Rydoo Expense (ex Xpenditure) as its Expense Management application to consolidate expense reporting and travel booking workflows. The initiative evaluated, configured and rolled out Rydoo globally to standardize expense submission and travel booking across the company.
The implementation focused on core Expense Management capabilities, including employee expense submission, mobile receipt capture and automated data entry, multi-level approval workflows, corporate card reconciliation and embedded travel booking functionality. Configuration work emphasized policy enforcement, approval routing and expense categorization aligned with corporate finance controls.
Operational coverage was global, extending the solution into finance and travel operations and embedding delegated approver models and centralized expense policy governance. Rollout was executed as a company-wide program, with phased activation and operational handoffs to finance for ongoing expense processing and policy administration.
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Subscription and Recurring Billing | ERP |
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2020 | 2020 |
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Contentful HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Contentful implemented Greenhouse ATS. Greenhouse ATS is deployed as the Applicant Tracking System on Contentful's website and serves as the primary channel for publishing job listings and capturing candidate applications.
Functional deployment focuses on core Applicant Tracking System capabilities including job posting management, configurable application forms, candidate pipelines, interview scheduling, and offer tracking. The implementation integrates Greenhouse ATS with Contentful's careers site to surface openings and centralize applicant intake, and it supports talent acquisition teams and hiring managers through role based access and stage based workflows. Governance emphasizes standardized hiring stages and interview kit usage to operationalize recruiting processes and ensure consistent candidate evaluation.
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Contentful Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Contentful implemented Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. The Google Workspace (Formerly Google G-Suite) deployment established Gmail, Calendar, Google Drive, Google Docs, Sheets and Slides as the primary productivity and collaboration suite used across the company, with the Google Workspace administrative console used for centralized user and policy management.
Operationally the Google Workspace implementation supports corporate email, document collaboration, meeting scheduling and shared storage to enable standard productivity workflows across Contentful’s teams. Governance is exercised through Google Workspace administrative controls for account provisioning and policy enforcement, positioning Google Workspace as the primary Collaboration layer cited on Contentful’s public site.
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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Contentful Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2016 | 2016 |
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Contentful eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2023 | 2023 |
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Contentful CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2013 | 2013 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Contentful ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Contentful PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2024 | 2024 |
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Contentful IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Contentful CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Contentful
| First Name | Last Name | Title | Function | Department | Phone | |
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Engineering Manager | Manager | IT | |
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Apps Being Evaluated by Contentful Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Contentful IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Contentful digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Contentful Technographics
Contentful is a Professional Services organization based in Germany,
with around 800 employees and annual revenues of $217.0 million.
Contentful operates a diverse technology stack with applications such as
Rydoo Expense (ex Xpenditure), Greenhouse ATS and Google Workspace (Formerly Google G-Suite),
covering areas like Expense Management, Applicant Tracking System and Collaboration.
Contentful has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Rydoo, Greenhouse and Google.
Contentful recently adopted applications including
Momentum AI in 2024, commercetools Commerce in 2023 and DemandFarm in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Contentful’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Contentful’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Contentful technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.