Menomonee Falls, 53051, WI,
United States
Continental Properties Company, Inc Technographics
Continental Properties Company, Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Continental Properties Company, Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Continental Properties Company, Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Continental Properties Company, Inc has purchased the following applications: RealPage Lead2Lease for Lease Management in 2014, DocuSign eSignature for Digital Signing in 2021, Hubspot CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Continental Properties Company, Inc is running and its propensity to invest more and deepen its relationship with RealPage , DocuSign , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Continental Properties Company, Inc revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Continental Properties Company, Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Continental Properties Company, Inc Tech Stack and Enterprise Applications
Continental Properties Company, Inc ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealPage | Legacy | RealPage Lead2Lease | Lease Management | ERP Services and Operations | n/a | 2014 | 2015 |
In 2014, Continental Properties Company, Inc implemented RealPage Lead2Lease as a core Lease Management application for its multifamily portfolio. The deployment of RealPage Lead2Lease was positioned within a broader RealPage product stack to standardize leasing and intake across newly onboarded properties.
RealPage Lead2Lease was configured to operationalize lead-to-lease workflows, including lead capture and routing, application processing and applicant screening, online lease execution, and linkage to document management for leasing records. Configuration work emphasized templates and workflow rules aligned to onsite leasing processes and online leasing channels, while maintaining integration points to the companys Doc Management and Online Leasing capabilities.
The implementation was delivered as part of an integrated RealPage estate that also included Onesite, Level One, Marketing Center, Velocity, Yieldstar, OpsTechnology, Compliance Depot, and Leasing Desk Insurance. Deployment scope covered initial setup for each new multifamily property, ongoing configuration adjustments as properties came online, and day to day operational use by property managers and onsite teams.
Governance and operational ownership rested with a centralized RealPage product administrator who orchestrated initial setups, served as the primary escalation contact for property managers, and worked directly with RealPage representatives to resolve product issues. Since January 2015, the same governance model supported rollouts and training for additional RealPage products including OpsTechnology, LeasingDesk Renters Insurance, and Compliance Depot, with the administrator taking part in onsite training and ongoing functional support.
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Lease Management | ERP Services and Operations |
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2014 | 2015 |
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Real Estate Property Management | ERP Services and Operations |
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2013 | 2014 |
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Real Estate Property Management | ERP Services and Operations |
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2020 | 2020 |
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Continental Properties Company, Inc Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Continental Properties Company, Inc deployed DocuSign eSignature to provide Digital Signing capability on its public website, using the application to support contract and leasing execution workflows. The implementation is realized as an embedded web signing integration that surfaces DocuSign eSignature directly in customer and partner document flows, with configuration of reusable document templates, signature fields, and authentication controls typical of digital signing solutions.
Operational scope centers on external-facing contract and transaction execution across sales, leasing, and vendor engagement processes, centralizing signature capture and standardizing signing sequences for counterparties. Governance leverages the native audit trail and document retention features of DocuSign eSignature, and the deployment formalized role-based signing workflows and template-driven document orchestration to ensure consistent execution of agreements.
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Web Content Management | Content Management |
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2021 | 2021 |
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Continental Properties Company, Inc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014, Continental Properties Company, Inc deployed Hubspot CRM as its CRM. The implementation centralized customer and prospect data for the United States real estate and construction business, bringing sales and marketing contact management onto a single cloud CRM platform.
Hubspot CRM was configured to capture leads directly from the corporate website, using HubSpot on their website to embed forms and contact capture and to instrument contact timelines and email tracking for inbound inquiries. Functional modules implemented included contact and company records, deal pipeline management and basic marketing automation workflows for lead assignment and follow up. Configuration emphasized standardizing inbound lead routing and maintaining unified contact records across property and corporate teams.
Operational scope covered sales and marketing teams and regional property teams responsible for outreach and prospect conversion, with Hubspot CRM serving as the primary repository for interactions and deal stages. Governance focused on centralized contact hygiene, standardized web form structures and routing rules to ensure consistent lead attribution. The deployment leveraged HubSpot's cloud SaaS architecture with website embedded lead capture as the central integration point.
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Real Estate CRM | CRM |
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2020 | 2020 |
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Continental Properties Company, Inc PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Continental Properties Company, Inc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Continental Properties Company, Inc CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Continental Properties Company, Inc
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Apps Being Evaluated by Continental Properties Company, Inc Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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