Daresbury, WA4 4BS,
United Kingdom
CTS Technographics
CTS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CTS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 CTS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
CTS has purchased the following applications: HubSpot Ads for Digital Advertising Platform in 2019, Atlassian Jira Service Desk for IT Service Management in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CTS is running and its propensity to invest more and deepen its relationship with HubSpot , Atlassian , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CTS revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CTS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CTS Tech Stack and Enterprise Applications
CTS CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot Ads | Digital Advertising Platform | CRM | n/a | 2019 | 2019 |
In 2019, CTS implemented HubSpot Ads as its Digital Advertising Platform to manage web-based advertising tied to the corporate website. The implementation positioned HubSpot Ads to support marketing and demand generation for the professional services firm.
HubSpot Ads was configured to provide campaign management, audience segmentation, creative tracking, and ad performance reporting, leveraging the platform's campaign builder and reporting capabilities. Configuration work emphasized conversion tracking on the CTS website and standardized tracking tags to attribute form submissions and page events to specific campaigns.
The deployment integrated HubSpot Ads tracking elements directly on the CTS website to capture ad-driven form submissions and page events, enabling leads generated from ads to be recorded in the HubSpot contact model. Operational coverage centered on the marketing team, with workflows to surface qualified leads for sales engagement and to support demand generation pipelines.
Governance established centralized campaign ownership within marketing, consistent naming and tagging conventions, and a cadence of campaign performance reviews to refine targeting and creative. The use of HubSpot Ads on the website created a single platform for ad orchestration and web conversion measurement for CTS.
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Marketing Automation | CRM |
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2021 | 2021 |
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CTS ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2022 | 2022 |
In 2022, CTS implemented Atlassian Jira Service Desk as its IT Service Management solution and exposed the service on its public website to centralize customer and internal IT requests. The UK professional services firm of about 200 employees configured the web facing portal to capture service requests and incident reports and to provide a single intake point for IT support and customer service workflows.
Atlassian Jira Service Desk was configured to deliver core IT Service Management capabilities including request and incident ticketing, a self service portal, knowledge base content, defined request types, and workflow automation for routing and prioritization. The deployment focused on ticket lifecycle orchestration, role based access controls for IT and support staff, and queue reporting to support operational governance and ongoing service desk oversight.
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CTS IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, CTS implemented Microsoft Azure Cloud Services to host its public website. CTS deployed Microsoft Azure Cloud Services within the Application Hosting and Computing Services category to provide externally facing web hosting and scalable compute for its UK professional services business. The implementation centers on cloud hosted web application hosting, managed platform services, and persistent object storage for site assets.
Operational ownership resides with CTS IT and web operations teams, the environment is structured with separate staging and production tiers to support controlled content updates and releases. The deployment uses platform level monitoring, automated provisioning of compute capacity, and managed SSL termination consistent with Application Hosting and Computing Services, and it is integrated with the company website to deliver content and application functions. Microsoft Azure Cloud Services is the implemented application supporting CTS website operations.
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CTS CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at CTS
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Apps Being Evaluated by CTS Executives
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