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United States
ConvertKit Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ConvertKit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 68 ConvertKit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ConvertKit has purchased the following applications: Automattic Akismet for ML and Data Science Platforms in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Tribe Community Platform for Community Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ConvertKit is running and its propensity to invest more and deepen its relationship with Automattic , Google , Tribe Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ConvertKit revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ConvertKit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Akismet | ML and Data Science Platforms | AI Development | n/a | 2023 | 2023 |
In 2023 ConvertKit implemented Automattic Akismet to filter spam from contact forms and protect email subscriber lists. Automattic Akismet, deployed as part of the companys ML and Data Science Platforms tooling, was applied to a marketing and CRM use case for the US based platform serving global creators.
The implementation embedded Automattic Akismet into the form submission and subscriber ingestion pipeline to detect and block spammy signups before they were added to lists. Configuration focused on automated spam scoring and pre-ingest validation, reducing manual review of suspect subscribers and preserving sender reputation and deliverability for email campaigns.
Integrations centered on contact forms and the email subscriber database, with workflow controls placed at the point of capture to prevent fake accounts from entering downstream systems. The deployment impacted marketing and CRM operations and the billing workflow by preventing charges for fake subscribers and reducing administrative overhead associated with list hygiene.
Governance changes included updating subscriber ingestion rules to require Akismet verification prior to list creation and routing flagged submissions for secondary review. As reported in the vendor case study this work produced time savings and improved conversion and reputation metrics while preserving deliverability and preventing billing for fake subscribers.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tribe Technologies | Legacy | Tribe Community Platform | Community Management | CRM | n/a | 2019 | 2019 |
In 2019, ConvertKit implemented Tribe Community Platform as a central Community Management environment to create an online social community for creators. The initiative focused on supporting creators with shared content resources and empowering customers to get answers to questions about the product, best practices, and marketing, aligning product support, creator education, and marketing functions under a single community channel.
The deployment of Tribe Community Platform was structured around explicit functional modules, including Topics and Groups to organize discussions, curated content resource collections to surface high quality guidance, and hosted challenges to educate and engage creators. The community was provisioned for creators signed up with ConvertKit and configured to facilitate peer-to-peer Q&A, resource sharing, and challenge-based learning workflows.
Governance for the community emphasized topical structure and group boundaries to guide participation and content discovery, with processes to run recurring challenges and surface expert-curated resources to creators. Operational scope targeted ConvertKit customers who are creators, and the implementation tied Community Management to customer support and creator enablement processes without introducing external system integrations in the documented scope.
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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