Coolblue
Weena 664,
Rotterdam, 3012 CW,
Netherlands
Rotterdam, 3012 CW,
Netherlands
31 1 0798-8999
Manufacturing
Coolblue Technographics
Coolblue Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Coolblue and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Coolblue employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Coolblue has purchased the following applications: Apple Pay for Payment Processing in 2019, Chatbase for Chatbots and Conversational AI in 2023, Objective Platform for Analytics and BI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Coolblue is running and its propensity to invest more and deepen its relationship with Apple , Chatbase , Objective Platform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Coolblue revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coolblue intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Coolblue Tech Stack and Enterprise Applications
Coolblue ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019, Coolblue implemented Apple Pay on its website. Apple Pay was added as a Payment Processing option inside Coolblue's online checkout, extending the retailer's ecommerce payment acceptance for customers in the Netherlands, and enabling native device authentication for compatible Apple devices.
The implementation integrated Apple Pay's device authentication and tokenization capabilities into Coolblue's checkout flow and billing orchestration, aligning payment acceptance with Payment Processing controls such as card provisioning and secure token handling. Operational scope focused on ecommerce transactions on Coolblue.nl, impacting checkout, order capture, and customer payment workflows, while governance centered on updating checkout configurations and payment acceptance policies to support the Apple Pay option.
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Coolblue AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chatbase | Legacy | Chatbase | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023 Coolblue deployed Chatbase on its website as a customer-facing conversational layer, implementing Chatbase within the Chatbots and Conversational AI category. The implementation is web-embedded and positioned to handle common e-commerce interactions, providing a chat user interface, intent recognition, knowledge ingestion and session orchestration to support product discovery and self-service support.
The deployment scope centers on the Coolblue website and downstream customer service workflows, with configuration focused on surfacing product information and FAQ content through conversational flows. Governance and operational ownership align with digital commerce and customer support teams, driving ongoing content curation, training data management and conversational monitoring to maintain response relevance and fallback routing to human agents when required.
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Coolblue Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Objective Platform | Legacy | Objective Platform | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Coolblue implemented Objective Platform on its website, using Objective Platform as an Analytics and BI application to instrument customer interactions across the ecommerce storefront. The deployment focused on embedding the Objective Platform tracking layer into page templates and checkout workflows to capture product page views, search queries, add to cart actions, and conversion events, establishing a unified event stream for reporting and analysis. Coolblue Objective Platform Analytics and BI supports the companys commercial analytics needs and ties directly to ecommerce performance and customer behavior measurement.
The implementation was configured to deliver dashboards, cohort analysis, and behavioral segmentation capabilities common to Analytics and BI platforms, with the analytics team owning event taxonomy and schema governance. Integration points are limited to the website frontend and the central event pipeline, enabling downstream access by marketing, product, and analytics teams for dashboarding and experimentation. Rollout proceeded as a staged instrumentation of site templates, with governance processes to enforce event naming and dataset consistency across business functions.
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Coolblue Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Coolblue Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Coolblue eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Review Management | eCommerce |
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2019 | 2019 |
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Coolblue SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Fleet Management | SCM |
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2019 | 2019 |
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Coolblue CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Coolblue ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Remote Monitoring and Management | ITSM |
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2019 | 2019 |
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Coolblue PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Coolblue IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Coolblue
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Salesforce Administrator / CRM Engineer | Manager | Marketing | |
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Lead transportation planning | Manager | Supply Chain | |
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Team Lead Transport Planning | Manager | Supply Chain | |
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GM International Business Development | CXO | Finance | |
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Apps Being Evaluated by Coolblue Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Coolblue IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Coolblue digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Coolblue Technographics
Coolblue is a Manufacturing organization based in Netherlands,
with around 5000 employees and annual revenues of $1.50 billion.
Coolblue operates a diverse technology stack with applications such as
Apple Pay, Chatbase and Objective Platform,
covering areas like Payment Processing, Chatbots and Conversational AI and Analytics and BI.
Coolblue has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Chatbase and Objective Platform.
Coolblue recently adopted applications including
Chatbase in 2023, Mixpanel in 2022 and Quantcast Measure in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Coolblue’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Coolblue’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Coolblue technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.