Mississauga, L5W 0G7, ON,
Canada
Cooper Equipment Rentals Technographics
Cooper Equipment Rentals Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cooper Equipment Rentals and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 370 Cooper Equipment Rentals employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cooper Equipment Rentals has purchased the following applications: Texada SRM for Rental Management System in 2020, Zoom for Audio Video and Web Conferencing in 2020, Publitas for Product Information Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cooper Equipment Rentals is running and its propensity to invest more and deepen its relationship with Texada , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cooper Equipment Rentals revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cooper Equipment Rentals intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cooper Equipment Rentals Tech Stack and Enterprise Applications
Cooper Equipment Rentals ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Texada | Legacy | Texada SRM | Rental Management System | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Cooper Equipment Rentals implemented Texada SRM, a Rental Management System, to support its branch rental operations and counter workflows. The deployment positioned Texada SRM as the primary system for day to day rental transaction processing used by rental coordinators and branch supervisors to handle customer interactions and documentation.
Texada SRM is used to generate quotes, contracts, invoices, purchase orders, and close documentation, reflecting core Rental Management System functionality for contract lifecycle and billing workflows. The implementation includes Texada Workflow to orchestrate transactional steps and standardize contract and invoicing processes, aligning system capabilities with front counter sales and shop equipment turnaround processes.
The application is operated alongside Power BI for business reporting and analytics, SharePoint which was implemented to replace paper filing and accelerate document retrieval, and collaboration via Teams and Microsoft 365. Operational toolset usage also includes SmartEquip, Ecompliance, and Purolator as part of daily branch operations, with Texada SRM serving as the transactional backbone while those systems support maintenance records, compliance, and shipping workflows.
Governance and operational continuity activities included implementing a SharePoint filing system to speed document workflows and active data remediation during an acquisition when source records were incorrect, maintaining rental service delivery through the transition. Texada SRM remains the central Rental Management System for Cooper Equipment Rentals, supporting quoting, contracting, invoicing, procurement documentation, and branch level operational control.
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Cooper Equipment Rentals Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 Cooper Equipment Rentals implemented Zoom to provide Audio Video and Web Conferencing capabilities exposed directly on its corporate website. The deployment centers on the Zoom application to support browser-based meetings and embedded conferencing entry points that enable real-time audio and video interactions initiated from the website.
Configuration emphasized standard Audio Video and Web Conferencing functional modules, including meeting hosting, webinar-style sessions, scheduling and calendar integration at the application level, screen sharing, and recording capabilities. Zoom was configured to surface meeting links and web client access flows on public pages, aligning the Zoom application with customer engagement and remote meeting workflows.
Operational coverage focuses on web-driven customer engagement and internal collaboration triggered via the site, with administrative controls implemented for host provisioning, meeting access permissions, and session management. Governance centered on account-level role assignments and meeting security settings consistent with Audio Video and Web Conferencing best practices, while the implementation preserved the Zoom application name and deployment footprint on the company website.
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Cooper Equipment Rentals eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Publitas | Legacy | Publitas | Product Information Management | eCommerce | n/a | 2021 | 2021 |
In 2021, Cooper Equipment Rentals implemented Publitas as its Product Information Management solution to manage and publish product catalogs on its public website. The deployment centers on using Publitas on their website to present equipment brochures and digital catalogs to customers in Canada.
The implementation configures Publitas for catalog management, digital publication workflows, template-driven content rendering, and metadata enrichment to support searchable product pages. Publitas is used to centralize product descriptions, imagery, and specification sheets, while enabling scheduled publishing and content version control consistent with Product Information Management practices.
Operational ownership sits with marketing and product data teams, who maintain content governance, approval workflows, and publication cadence for the website. The Cooper Equipment Rentals deployment focuses on web-facing catalog and brochure publishing, with Publitas serving as the authoritative Product Information Management layer for online product presentation.
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Cooper Equipment Rentals CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Cooper Equipment Rentals PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Cooper Equipment Rentals IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Cooper Equipment Rentals CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Cooper Equipment Rentals
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Apps Being Evaluated by Cooper Equipment Rentals Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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