Tres de Maio, 98910-000,
Brazil
Cotrimaio Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cotrimaio and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 95 Cotrimaio employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cotrimaio has purchased the following applications: Thonus CRM Pipeline for CRM in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cotrimaio is running and its propensity to invest more and deepen its relationship with Thonus or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cotrimaio revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cotrimaio intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Thonus | Legacy | Thonus CRM Pipeline | CRM | CRM | n/a | 2023 | 2023 |
In 2023, Cotrimaio implemented Thonus CRM Pipeline to organize field sales, route planning and order management across operations in Rio Grande do Sul, Brazil. The deployment positioned Thonus CRM Pipeline as the cooperative’s CRM for coordinating mobile selling teams, visit cadence and order capture across retail and distribution channels.
The implementation leveraged CRM Pipeline capabilities inferred from vendor product descriptions, including visit mapping and offline mobile capability, mobile visit scheduling, and order management configured for field agents. Configuration emphasized a mobile first client with offline synchronization, geolocation enabled visit mapping, and centralized sales opportunity and order records in Thonus CRM Pipeline.
Operational coverage focused on field sales and commercial teams across Rio Grande do Sul, aligning route planning, visit execution and order capture workflows under a single CRM instance. No named integrations are specified in source materials, so the implementation narrative centers on centralizing visit tracking and sales reporting inside Thonus CRM Pipeline.
The rollout improved visit tracking and sales reporting and strengthened order management for field teams, supporting more consistent visit documentation and consolidated sales data for commercial operations.
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