Coty Germany
Berliner Allee 65,
Darmstadt, 64295,
Germany
Darmstadt, 64295,
Germany
49 800-935-5243
Consumer Packaged Goods
Coty Germany Technographics
Coty Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Coty Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Coty Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Coty Germany has purchased the following applications: ON24 Digital Experience Platform for Collaboration in 2020, dietz.digital dynamicDAM for Digital Asset Management in 2019, dietz.digital dynamicPIM for Product Information Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Coty Germany is running and its propensity to invest more and deepen its relationship with ON24 , dietz.digital , Kinaxis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Coty Germany revenues, which have grown to $306.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coty Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Coty Germany Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ON24 | Legacy | ON24 Digital Experience Platform | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dietz.digital | Legacy | dietz.digital dynamicDAM | Digital Asset Management | Content Management | dietz | 2019 | 2019 |
In 2019, Coty Germany implemented dietz.digital dynamicDAM as part of the Coty BeautyNet platform built by dietz.digital for the DACH market. The deployment functions as a Digital Asset Management solution within BeautyNet, centralizing media assets and serving retailers, internal employees, and external service providers across Germany, Austria and Switzerland.
The dietz.digital dynamicDAM implementation was delivered alongside dynamicPIM, creating a combined product and media hub. Core capabilities implemented include asset ingestion and metadata management, image rights management, controlled access provisioning, and tailored output container generation for channel-specific distribution. Configuration emphasized structured metadata schemas and rights workflows to support brand and legal governance.
Integrations are explicit with dynamicPIM as the product information source, enabling synchronized product and media data distribution for retail partners and service providers. The platform expansion completed by the end of 2021 brought Coty luxury brands into the same Digital Asset Management and PIM topology, preserving centralized distribution while enabling brand-specific access controls and output templates.
Governance and operational rollout focused on centralized distribution workflows, role-based access controls, and image-rights enforcement to standardize downstream use by retailers and vendors. dietz.digital acted as vendor and implementation partner, delivering the platform and ongoing configuration to support controlled asset distribution and tailored output containers for the DACH region.
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Digital Asset Management | Content Management |
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2014 | 2014 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dietz.digital | Legacy | dietz.digital dynamicPIM | Product Information Management | eCommerce | n/a | 2019 | 2019 |
In 2019, Coty Germany implemented dietz.digital dynamicPIM, a Product Information Management application, to power its BeautyNet offering for the DACH region. The deployment was paired with dietz.digital dynamicDAM to consolidate product and media data for consumer brands and, subsequently, luxury brands such as Burberry and Tiffany.
Configuration emphasized strict access rights separation to maintain brand level partitions and tailored distribution workflows for different recipient types. Functional capabilities implemented included centralized product master data modeling, media asset linkage through dynamicDAM, and automation of individual output containers for scheduled master data exports.
Operational scope targeted product data distribution to retailers, agencies and internal Coty teams across the DACH region, with the combined PIM and DAM producing individualized export containers and formatted feeds for downstream consumers. The architecture centered on a single PIM DAM platform that orchestrated media and product data flows while enforcing dataset separation between consumer and luxury portfolios.
Governance and rollout focused on role based access control and segmented output channels to enforce strict access rights separation, and process changes supported automated master data export workflows. The implementation of dietz.digital dynamicPIM established a centralized Product Information Management and media distribution capability for Coty Germany.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2020 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Management Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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DDoS Protection | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Coty Germany
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Coty Germany Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Coty Germany IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Coty Germany digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Coty Germany Technographics
Coty Germany is a Consumer Packaged Goods organization based in Germany,
with around 500 employees and annual revenues of $306.0 million.
Coty Germany operates a diverse technology stack with applications such as
ON24 Digital Experience Platform, dietz.digital dynamicDAM and dietz.digital dynamicPIM,
covering areas like Collaboration, Digital Asset Management and Product Information Management.
Coty Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ON24 and dietz.digital.
Coty Germany recently adopted applications including
Cloudflare CDN in 2024, ON24 Digital Experience Platform in 2020 and Kinaxis Demand Planning in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Coty Germany’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Coty Germany’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Coty Germany technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.