Brookings, 57006, SD,
United States
Counterpart Inc Technographics
Counterpart Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Counterpart Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Counterpart Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Counterpart Inc has purchased the following applications: MIE Trak Pro for Manufacturing ERP in 2008, Microsoft 365 for Collaboration in 2015, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Counterpart Inc is running and its propensity to invest more and deepen its relationship with MIE Solutions , Microsoft , SharpSpring or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Counterpart Inc revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Counterpart Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Counterpart Inc Tech Stack and Enterprise Applications
Counterpart Inc ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MIE Solutions | Legacy | MIE Trak Pro | Manufacturing ERP | ERP Services and Operations | n/a | 2008 | 2008 |
In 2008, Counterpart Inc implemented MIE Trak Pro as its Manufacturing ERP to support discrete fabrication and shop floor operations. The deployment at the 300 employee manufacturing firm in the United States centered on production planning, inventory control and order-to-ship workflows.
MIE Trak Pro was configured to cover core manufacturing modules including quoting and estimating, bill of materials, work order management, production scheduling, inventory management and shop floor data collection. The implementation emphasized plant-level production control and costing functionality, with configuration of routing, operation sequences and material requirements to align to Counterpart Inc manufacturing processes.
The implementation used the application architecture common to MIE Trak Pro deployments of the period, with on-premises application servers and a centralized database to support transactional manufacturing workloads and shop floor terminals. Integrations with other systems were not specified, operational coverage included purchasing, production, inventory, quality and sales quoting functions across Counterpart Inc facilities.
Governance focused on role-based user permissions, standardization of work order lifecycles and shop floor data capture to enforce production workflows and change control for bills of materials. MIE Trak Pro served as the system of record for manufacturing operations, enabling Counterpart Inc to centralize operational data and standard operating procedures within the Manufacturing ERP.
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Counterpart Inc Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Counterpart Inc implemented Microsoft 365 in the Collaboration category. The U.S. manufacturing firm with approximately 300 employees deployed Microsoft 365 as a cloud-first collaboration and productivity platform. The implementation is referenced in the company website source, indicating Microsoft 365 presence in public-facing assets.
The Microsoft 365 deployment centered on core collaboration services such as Exchange Online for email, SharePoint Online and OneDrive for Business for document management, and Microsoft Teams for real-time communication, reflecting standard Collaboration category functionality. Governance and operational controls were aligned to a centralized tenant model with identity and access management and administrator role separation typical of Microsoft 365 governance. The rollout supported organization-wide collaboration workflows across business functions, enabling unified email, file collaboration, and synchronous meetings through Microsoft 365.
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Counterpart Inc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, Counterpart Inc implemented Xandr Invest (ex AppNexus DSP) to manage programmatic advertising. Xandr Invest (ex AppNexus DSP) is used as a Digital Advertising Platform on Counterpart Inc's website to centralize campaign execution for display and video placements.
Configuration emphasized core DSP capabilities, including real time bidding, campaign management, audience targeting, creative delivery, frequency control, and reporting. The implementation included campaign templates, bid strategy setup, and measurement dashboards to support standard programmatic workflows.
The platform is integrated with Counterpart Inc's website for tag based ad serving and measurement, and it is operated by marketing and digital channels teams. Governance is organized around campaign approval workflows, bid policy settings, and regular reporting to align advertising operations with marketing objectives.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Counterpart Inc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Counterpart Inc
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Apps Being Evaluated by Counterpart Inc Executives
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