AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Counterpart Inc Tech Stack and Enterprise Applications

Counterpart Inc ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
MIE Solutions Legacy MIE Trak Pro Manufacturing ERP ERP Services and Operations n/a 2008 2008
In 2008, Counterpart Inc implemented MIE Trak Pro as its Manufacturing ERP to support discrete fabrication and shop floor operations. The deployment at the 300 employee manufacturing firm in the United States centered on production planning, inventory control and order-to-ship workflows. MIE Trak Pro was configured to cover core manufacturing modules including quoting and estimating, bill of materials, work order management, production scheduling, inventory management and shop floor data collection. The implementation emphasized plant-level production control and costing functionality, with configuration of routing, operation sequences and material requirements to align to Counterpart Inc manufacturing processes. The implementation used the application architecture common to MIE Trak Pro deployments of the period, with on-premises application servers and a centralized database to support transactional manufacturing workloads and shop floor terminals. Integrations with other systems were not specified, operational coverage included purchasing, production, inventory, quality and sales quoting functions across Counterpart Inc facilities. Governance focused on role-based user permissions, standardization of work order lifecycles and shop floor data capture to enforce production workflows and change control for bills of materials. MIE Trak Pro served as the system of record for manufacturing operations, enabling Counterpart Inc to centralize operational data and standard operating procedures within the Manufacturing ERP.
Counterpart Inc Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
In 2015, Counterpart Inc implemented Microsoft 365 in the Collaboration category. The U.S. manufacturing firm with approximately 300 employees deployed Microsoft 365 as a cloud-first collaboration and productivity platform. The implementation is referenced in the company website source, indicating Microsoft 365 presence in public-facing assets. The Microsoft 365 deployment centered on core collaboration services such as Exchange Online for email, SharePoint Online and OneDrive for Business for document management, and Microsoft Teams for real-time communication, reflecting standard Collaboration category functionality. Governance and operational controls were aligned to a centralized tenant model with identity and access management and administrator role separation typical of Microsoft 365 governance. The rollout supported organization-wide collaboration workflows across business functions, enabling unified email, file collaboration, and synchronous meetings through Microsoft 365.
Counterpart Inc CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Xandr Invest (ex AppNexus DSP) Digital Advertising Platform CRM n/a 2020 2020
In 2020, Counterpart Inc implemented Xandr Invest (ex AppNexus DSP) to manage programmatic advertising. Xandr Invest (ex AppNexus DSP) is used as a Digital Advertising Platform on Counterpart Inc's website to centralize campaign execution for display and video placements. Configuration emphasized core DSP capabilities, including real time bidding, campaign management, audience targeting, creative delivery, frequency control, and reporting. The implementation included campaign templates, bid strategy setup, and measurement dashboards to support standard programmatic workflows. The platform is integrated with Counterpart Inc's website for tag based ad serving and measurement, and it is operated by marketing and digital channels teams. Governance is organized around campaign approval workflows, bid policy settings, and regular reporting to align advertising operations with marketing objectives.
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2021 2021
Counterpart Inc IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Counterpart Inc

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Counterpart Inc Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Counterpart Inc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Counterpart Inc digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Counterpart Inc Technographics
Counterpart Inc is a Manufacturing organization based in United States, with around 300 employees and annual revenues of $30.0 million.
Counterpart Inc operates a diverse technology stack with applications such as MIE Trak Pro, Microsoft 365 and Xandr Invest (ex AppNexus DSP), covering areas like Manufacturing ERP, Collaboration and Digital Advertising Platform.
Counterpart Inc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as MIE Solutions and Microsoft.
Counterpart Inc recently adopted applications including SendinBlue in 2021, Fastly in 2021 and Xandr Invest (ex AppNexus DSP) in 2020, highlighting its ongoing modernization strategy.
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Our research team continuously updates Counterpart Inc’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Counterpart Inc technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.