Coupa
950 Tower Ln 20th floor,
Foster City, 94404, CA,
United States
Foster City, 94404, CA,
United States
1 650-931-3200
Professional Services
Coupa Technographics
Coupa Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Coupa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4385 Coupa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Coupa has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Lever by Employ for Applicant Tracking System in 2019, Oracle Netsuite OpenAir for Professional Services Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Coupa is running and its propensity to invest more and deepen its relationship with Oracle , Coupa Software , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Coupa revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coupa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Coupa Tech Stack and Enterprise Applications
Coupa ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit Quickbooks Enterprise | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2015 |
In 2014, Coupa implemented Oracle NetSuite ERP as its ERP Financial backbone for corporate finance and treasury operations. The deployment replaced Intuit Quickbooks Enterprise and centralized billing, accounts payable, cash management, and corporate card administration under a single ERP Financial instance.
Configuration focused on billing and accounts payable procedures, bank and treasury functionality including international and domestic wires and multi-currency payments, and journalized cash entries into the general ledger. The implementation included management of an employee Visa corporate card program with more than 200 users, and monthly and quarterly reconciliations of the corporate card program and other assets GL accounts. Workstreams also covered cleanup of multiple data sources and the refinement of Oracle NetSuite ERP documentation and operational procedures.
Integrations and operational coverage extended to the company wide use of the corporate partner Voiceband and direct bank relationships to support wires and cash flow execution. Governance and control were strengthened through documented Treasury and AP procedures developed in consultation with Deloitte for SOX compliance, and the team supported an Ernst Young financial audit by organizing contract interpretation, sample documentation, and audit support. The Oracle NetSuite ERP implementation served as Coupa ERP Financial infrastructure for finance, treasury, billing, accounts payable, and audit support processes.
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Expense Management | ERP |
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2017 | 2017 |
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Subscription and Recurring Billing | ERP |
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2021 | 2021 |
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Coupa HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019 Coupa implemented Lever by Employ as its Applicant Tracking System. The Lever by Employ deployment is embedded on Coupa's public careers pages, capturing external applications and managing job postings directly from the corporate website. The implementation supports Coupa's talent acquisition and recruiting function within the professional services organization of approximately 3,400 employees, and is configured as a cloud SaaS recruitment platform to centralize candidate intake and pipeline visibility.
Configuration emphasizes core Applicant Tracking System capabilities, including job posting management, candidate sourcing and profile capture, interview scheduling, stage based applicant workflows, and offer tracking. The Lever by Employ configuration aligns requisition workflows with HR recruiting processes and provides role based access for recruiters and hiring managers to collaborate within the ATS. Governance focused on standardizing recruitment workflows and integrating Lever-hosted job listings into the Coupa career site, prioritizing public career site integration as the primary operational touchpoint.
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Employee Experience, Employee Engagement | HCM |
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2021 | 2021 |
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Talent Assessment | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2017 | 2018 |
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Coupa ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016 Coupa implemented Oracle Netsuite OpenAir as a Professional Services Automation platform to centralize project delivery, billing, and time and expense workflows. The program ran from November 2016 to November 2020 and focused on building a repeatable PSO operating model that connected professional services execution to finance and sales quoting systems.
Implementation work centered on configuring core Professional Services Automation capabilities including project accounting, resource management, time and expense capture, invoicing and project reporting. Customization and automation work used SuiteScript and platform-native configuration, while Salesforce related automation employed apex triggers, Visualforce, workflows and Process Builder to align CPQ objects, pricing logic, product configurations, order and quote term generation, and contracting flows with OpenAir project records.
Integrations were explicitly architected and built to create an integrations ecosystem linking NetSuite, Salesforce, OpenAir, and Coupa. Design and integration tooling included Lucidchart for architecture, Jitterbit and Workato middleware for orchestration, and cURL and Postman for API diagnostics and testing, ensuring Oracle Netsuite OpenAir exchanged transactional and master data with financial and CRM systems.
Administration and operational governance covered creating and maintaining objects, fields and views, user creation and permissions, and hierarchy management. Batch imports and exports were used to merge environments under acquisition driven deadlines, and the rollout followed a structured project flow: identify problems, gather requirements, build test and demo, train gather feedback and document, then post deployment hypercare with monitoring reporting and issue tracking leading into continued maintenance and enhancements.
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Coupa AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Cognitive Computing | AI-Powered Application |
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2018 | 2018 |
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Intelligent Process Automation | AI-Powered Application |
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2022 | 2022 |
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Coupa Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Coupa Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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Coupa Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2017 | 2017 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Coupa CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Community Management | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2011 | 2011 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Coupa EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2022 | 2022 |
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Coupa IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2021 | 2021 |
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Coupa ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Coupa Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2020 | 2020 |
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Coupa SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2016 | 2016 |
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Incentive Compensation Management | SPM |
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2020 | 2020 |
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Coupa TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Coupa PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2023 | 2023 |
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Test Automation Platform | PaaS |
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2023 | 2023 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Coupa IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Coupa CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Coupa
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, Technology | VP | IT | |
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Senior Vice President and Chief Financial Officer | CXO | Finance | |
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Chief Executive Officer | CXO | Finance | |
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Chief Human Resources Officer | CXO | HR | |
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Global Director, Talent Management | Director | HR | |
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Senior Director, HR Operations and HRIS | Director | HR | |
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SVP, HR | VP | HR | |
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Senior Director of Human Resources | Director | HR | |
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Chief Product Officer & EVP | CXO | R&D | |
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Senior Vice President Product Strategy & Management - Coupa Pay | VP | Operations | |
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Sr. Director, Quality Engineering | Director | R&D | |
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Senior Software Engineering Manager in Test | Manager | IT | |
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Senior Vice President Of Engineering | VP | R&D | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator, GTM Business Applications Analyst | Manager | Marketing | |
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Salesforce Administrator - Business Applications | Manager | Marketing | |
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Chief Information Security Officer | CXO | IT | |
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Director of IT Security | Director | IT | |
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VP, Security & Compliance | VP | IT | |
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Senior Director, Enterprise Architecture and Operations | Director | IT | |
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Senior Security & Compliance Manager | Manager | IT | |
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Apps Being Evaluated by Coupa Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Coupa IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Coupa digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Coupa Technographics
Coupa is a Professional Services organization based in United States,
with around 4385 employees and annual revenues of $1.20 billion.
Coupa operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Lever by Employ and Oracle Netsuite OpenAir,
covering areas like ERP Financial, Applicant Tracking System and Professional Services Automation.
Coupa has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Employ.
Coupa recently adopted applications including
6sense Account Engagement Platform in 2024, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) in 2023 and Workato iPaaS in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Coupa’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Coupa’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Coupa technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.