Mountain View, 94043, CA,
United States
Coupang Technographics
Coupang Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Coupang and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Coupang employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Coupang has purchased the following applications: IBM Integrated Analytics System for Analytics and BI in 2017, Amazon EC2 for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Coupang is running and its propensity to invest more and deepen its relationship with IBM , Amazon Web Services (AWS) , Apache Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Coupang revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coupang intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Coupang Tech Stack and Enterprise Applications
Coupang Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Integrated Analytics System | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, Coupang implemented IBM Integrated Analytics System in the Analytics and BI category to centralize enterprise reporting and advanced analytics capabilities. The deployment was scoped to support Coupang’s United States media operations, provisioning analytics infrastructure for content, marketing, product, and operations teams across the organization.
The implementation of IBM Integrated Analytics System encompassed core Analytics and BI functional modules, including an enterprise data warehousing layer, ETL and data orchestration, reporting and dashboarding, and self-service business intelligence for analysts. Configuration emphasized curated semantic models and governed datasets to enable consistent metric definitions and reusable visualization assets.
Operational coverage focused on audience measurement, content performance analysis, campaign analytics, and operational reporting across Coupang’s media business in the United States. The platform was integrated with Coupang internal data sources and ingestion pipelines to consolidate event, transactional, and reference data for downstream analytics workflows and model scoring.
Governance and process changes accompanied the rollout, with role based access controls, data stewardship assignments, a cataloging approach for data assets, and phased enablement across business units. Training and change management were implemented to shift analytical workflows toward self-service consumption and governed BI practices using IBM Integrated Analytics System.
|
Coupang IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Coupang deployed Amazon EC2 to provide compute capacity for its customer facing website. Coupang uses Amazon EC2 as its Application Hosting and Computing Services platform to run web application servers and site infrastructure supporting online content delivery and user sessions.
The implementation leverages Amazon EC2 instance provisioning and lifecycle management to host web application compute, request handling, and background processing components that are typical for Application Hosting and Computing Services. Configuration focuses on instance orchestration, automated provisioning workflows, and standard monitoring and logging practices for compute resources.
Operational ownership is concentrated in engineering and operations teams responsible for instance provisioning, patch management, monitoring, and deployment tooling tied to the website. Using Amazon EC2 on their website, Coupang centralized compute hosting to support ongoing application operations and site stability while aligning with cloud operational practices for provisioning and instance lifecycle control.
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Database Management | IaaS |
|
2012 | 2012 |
|
IT Decision Makers and Key Stakeholders at Coupang
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
SVP, Search and Discovery, Data Platform | VP | IT | |
|
|
|
Director of Data Science & Product Analytics | Director | IT | |
|
|
|
Director of Engineering | Director | Finance | |
|
|
|
Senior Principal Data Engineer | Director | Operations | |
|
Apps Being Evaluated by Coupang Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||