San Jose, 95124, CA,
United States
Crawford Group Technographics
Crawford Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crawford Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Crawford Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crawford Group has purchased the following applications: Bullhorn Applicant Tracking System and CRM for Applicant Tracking System, Candidate Relationship Management in 2018, Adobe Connect for Audio Video and Web Conferencing in 2018, Oracle NetSuite CRM for CRM in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crawford Group is running and its propensity to invest more and deepen its relationship with Bullhorn , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crawford Group revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crawford Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crawford Group Tech Stack and Enterprise Applications
Crawford Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bullhorn | Legacy | Bullhorn Applicant Tracking System and CRM | Applicant Tracking System, Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, Crawford Group implemented Bullhorn Applicant Tracking System and CRM on their website, deploying Bullhorn as the primary Applicant Tracking System,Candidate Relationship Management platform for candidate intake and client contact management. The Bullhorn Applicant Tracking System and CRM is used to capture applicants directly from the corporate website and to centralize candidate and client records for recruiting and account management workflows.
Configuration emphasized applicant intake workflows, candidate profiling, job requisition publishing, and CRM contact management, creating unified recruiter and account manager views consistent with Applicant Tracking System,Candidate Relationship Management functional patterns. Operational coverage focused on recruiting and client-facing teams across the United States, with the application embedded into web-facing application flows to route submissions into Bullhorn records, and governance codified around recruiter workflow states, pipeline controls, and data hygiene processes to standardize sourcing and outreach.
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Crawford Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 Crawford Group implemented Adobe Connect to provide Audio Video and Web Conferencing capabilities on its corporate website. The implementation placed Adobe Connect as a web-embedded conferencing layer, exposing persistent meeting rooms and branded entry points on the site to support client-facing meetings and internal collaboration.
Adobe Connect was configured to deliver standard Audio Video and Web Conferencing functional modules including webinar and virtual meeting hosting, screen and content sharing, session recording, breakout room support, and participant management with host and scheduling controls. Operational coverage targeted client services and internal teams across the United States, with governance focused on host role assignments, meeting provisioning workflows, and recording retention controls to align meeting administration with firm policy.
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Crawford Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015 Crawford Group implemented Oracle NetSuite CRM to centralize customer-facing processes across its professional services organization. The initial deployment focused on consolidating contact and account records and establishing a single source of truth for sales, marketing, and client service activities, positioning Crawford Group Oracle NetSuite CRM as the primary CRM for lead to close and client engagement workflows.
Configuration centered on core CRM capabilities, including lead and opportunity management, contact and account management, activity and task tracking, case management for client issues, sales pipeline and forecasting dashboards, and role-based access controls. Oracle NetSuite CRM was configured with workflow automation and standardized data fields to enforce consistent pipeline stages and activity logging, and the implementation included report and dashboard templates to support sales coaching and client service tracking.
Operational governance established a centralized CRM administration function responsible for data quality, user provisioning, and workflow updates, and rollout occurred across sales, marketing, and client service teams with staged adoption and training to codify new processes. Crawford Group aligned CRM usage policies and pipeline hygiene rules with its business processes to ensure consistent opportunity qualification and client communication management, while retaining flexibility to extend the Oracle NetSuite CRM configuration as organizational needs evolve.
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CRM | CRM |
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2018 | 2018 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Crawford Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Crawford Group
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Apps Being Evaluated by Crawford Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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