London, SL1 7JX,
United Kingdom
Creative Technographics
Creative Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Creative and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Creative employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Creative has purchased the following applications: Microsoft 365 for Collaboration in 2016, Oracle Moat for Marketing Analytics in 2021, DigitalOcean Droplets for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Creative is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Creative revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Creative intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Creative Tech Stack and Enterprise Applications
Creative Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Creative implemented Microsoft 365 as its cloud collaboration platform. The Microsoft 365 deployment serves the 35 employee professional services firm and is referenced on the company website, indicating an organization-wide tenant used for Collaboration across internal teams and client-facing workflows.
Functionally, Microsoft 365 provides category-aligned capabilities such as business email, Office productivity applications, shared document libraries for collaborative editing, and cloud file storage to support project delivery and internal operations. Operational governance is centered on centralized cloud tenant administration with user provisioning and access controls appropriate for a single UK office, and the deployment aligns Creative Microsoft 365 Collaboration to core business functions of communications, knowledge sharing and project collaboration.
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Creative CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Creative implemented Oracle Moat on its website. The deployment uses Oracle Moat for Marketing Analytics to instrument digital advertising measurement for Creative, a United Kingdom professional services firm with 35 employees.
Configuration centered on embedding Oracle Moat tags across public site pages and configuring measurement settings common to Marketing Analytics, enabling viewability measurement, attention metrics, invalid traffic identification, and brand safety assessment. Oracle Moat was set to capture impression and viewability signals and to standardize measurement definitions for the marketing reporting process. The implementation aligns with typical Marketing Analytics workflows for campaign verification and publisher measurement.
Operational responsibility is held by Creative's marketing team, which consumes Oracle Moat output to support advertising verification and reporting, with tag governance controlled through the site tag management process. The rollout remained website centric and was managed internally, focusing on instrumentation and an ongoing measurement cadence.
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Marketing Automation | CRM |
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2017 | 2017 |
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Creative IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Creative provisioned DigitalOcean Droplets to host its public-facing website. DigitalOcean Droplets was implemented as the core compute layer within the Application Hosting and Computing Services category to support web application processes and site content delivery for the UK professional services firm.
The deployment centered on Droplets as virtual server instances configured for web hosting, SSH-based administration, and attached block storage, reflecting standard compute and networking responsibilities of Application Hosting and Computing Services. Operational ownership is concentrated within Creative's small IT or operations function given the company's 35 employee footprint, with routine workflows implied for instance lifecycle management, backups, and DNS configuration to maintain production availability and deploy site updates.
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Creative
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Apps Being Evaluated by Creative Executives
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