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Creative Technology Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Creative Technology and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 148 Creative Technology employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Creative Technology has purchased the following applications: Slack Connect for Collaboration in 2022, Mediabank for Digital Asset Management in 2022, Adobe Experience Cloud for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Creative Technology is running and its propensity to invest more and deepen its relationship with Salesforce , NEP Group , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Creative Technology revenues, which have grown to $59.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Creative Technology intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NEP Group | Legacy | Mediabank | Digital Asset Management | Content Management | n/a | 2022 | 2022 |
In 2022, Creative Technology used NEP Mediabank to power MWLTV at MWC Barcelona, deploying Mediabank as a Digital Asset Management platform to coordinate event media production and content distribution. The deployment connected editorial teams in London and Barcelona with on-site production staff, enabling rapid content handoff and publish-ready asset delivery.
Mediabank functioned as a centralized asset repository with browser-based upload, metadata tagging, review and approval workflows, and controlled access for editors and production personnel. Editors in London and Barcelona used upload, review, comment and approve capabilities to manage event highlights and final assets, standardizing collateral for immediate production use.
The implementation operated across Europe, supporting remote editorial operations in London and Barcelona alongside production operations at MWC Barcelona, with a focus on event media production and content distribution workflows. Collaborative review, versioning and authorization flows were emphasized to ensure timely delivery of publish-ready files to the production team.
Operational governance centered on role based access controls and defined approval checkpoints to streamline handoff between editorial and production teams. The Mediabank-enabled workflow improved remote collaboration across Europe, reduced the need for travel and sped up turnaround times for event highlights and publish-ready assets.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2019 | 2019 |
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Marketing Analytics, Lead Generation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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