Crimson
The Hive, 2640 Kings Court, The Crescent, Birmingham Business Park,
Birmingham, B37 7YE,
United Kingdom
Birmingham, B37 7YE,
United Kingdom
44 16 7546-6477
Professional Services
Crimson Technographics
Crimson Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crimson and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 114 Crimson employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Crimson has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Hubspot CRM for CRM in 2015, Atlassian Jira Service Desk for IT Service Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crimson is running and its propensity to invest more and deepen its relationship with Oracle , HubSpot , Atlassian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crimson revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crimson intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crimson Tech Stack and Enterprise Applications
Crimson ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Crimson implemented Oracle NetSuite ERP as its ERP Financial backbone to centralize finance and project-based billing for the United Kingdom professional services firm. The deployment targeted Crimson’s corporate finance organization across accounts payable, accounts receivable, and project accounting, aligning system configuration with the operational needs of a 114 employee firm. Oracle NetSuite ERP was provisioned to manage general ledger processing, invoicing, cash management, and financial reporting, and to provide a single source of transactional finance data for the business function. The implementation emphasized configuration of chart of accounts structures and period close workflows to support consistent accounting practices and statutory reporting.
Configuration work focused on standard ERP Financial modules, including General Ledger, Accounts Payable, Accounts Receivable, cash management, and financial reporting capabilities, with setup tuned for professional services revenue and billing workflows. Rollout scope concentrated on finance, billing, and project accounting teams, and governance centered on role-based access controls, approval workflows, and audit trail configuration to enforce financial controls. Process changes accompanied the technical configuration, standardizing month-end close, invoice-to-cash, and procure-to-pay procedures across the organization. Oracle NetSuite ERP served as the integrated financial application to operationalize these governance and workflow changes within Crimson’s finance function.
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Crimson CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015, Crimson implemented Hubspot CRM. The deployment centered on a Hubspot CRM cloud instance that is instrumented on the Crimson website to capture inbound enquiries and to feed contact records into a centralized CRM database.
The implementation focused on core CRM capabilities aligned to the CRM category, including centralized contact and company records, deal pipeline management, web form capture and tracking, and basic marketing automation workflows to route and qualify leads. Hubspot CRM was used to align marketing-sourced website activity with sales activities, creating unified customer records and lead timelines for the firm's professional services engagements.
Operational coverage targeted Crimson's sales and marketing functions across its United Kingdom operations, with governance oriented around contact ownership, standardized website form configuration, and defined pipeline stages to ensure consistent data capture and follow-up. Configuration emphasized web-to-CRM capture and contact lifecycle management rather than heavy on-premises integration work.
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Marketing Automation | CRM |
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2021 | 2021 |
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Crimson ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2018 | 2018 |
In 2018, Crimson deployed Atlassian Jira Service Desk as its IT Service Management solution on its website. The implementation established a customer-facing service portal embedded in the corporate site to centralize user requests and incident reporting for the professional services firm.
Atlassian Jira Service Desk was configured to provide core IT Service Management capabilities including web portal ticket intake, request type forms, queue-based routing, service level management, and knowledge base linking. The deployment used built-in workflow configuration and automation rules to route tickets to internal IT support queues, prioritize incidents, and manage SLA targets consistent with standard ITSM practices.
Operational coverage included both internal IT support and external client-facing requests submitted through the website, with service desk agents managing incident and request fulfillment workflows. Governance emphasized ticket ownership, queue segmentation and standardized request workflows with the Atlassian Jira Service Desk instance acting as the single system for capturing service requests and orchestrating operational work.
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Crimson PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Crimson IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Crimson CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Crimson
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Managing Director | Director | Finance | |
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Sales Director | Director | Sales | |
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CTO | CXO | Finance | |
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Apps Being Evaluated by Crimson Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crimson IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crimson digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Crimson Technographics
Crimson is a Professional Services organization based in United Kingdom,
with around 114 employees and annual revenues of $29.0 million.
Crimson operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Hubspot CRM and Atlassian Jira Service Desk,
covering areas like ERP Financial, CRM and IT Service Management.
Crimson has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, HubSpot and Atlassian.
Crimson recently adopted applications including
Hubspot Marketing Automation in 2021, Google Cloud Platform (GCP) in 2021 and Mimecast Email Security in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crimson’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crimson’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crimson technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.