Crisis Action
Audrey House, 16-20 Ely Place,
London, EC1N 6SN,
United Kingdom
London, EC1N 6SN,
United Kingdom
44 20 7269 9450
Non Profit
Crisis Action Technographics
Crisis Action Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crisis Action and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Crisis Action employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crisis Action has purchased the following applications: Infor SunSystems for ERP Financial in 2017, Microsoft 365 for Collaboration in 2015, Salesforce Marketing Cloud for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crisis Action is running and its propensity to invest more and deepen its relationship with Infor , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crisis Action revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crisis Action intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crisis Action Tech Stack and Enterprise Applications
Crisis Action ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Crisis Action implemented Infor SunSystems as its ERP Financial system for the nonprofit finance organization. The implementation established Infor SunSystems as the primary financial ledger and control plane, transitioning transactional finance work previously held in SAGE into the new ERP Financial environment.
The Infor SunSystems deployment emphasized financial modules and configuration, using standard ERP Financial functional constructs such as general ledger consolidation, chart of accounts mapping and transactional posting controls to align with the charity's bookkeeping processes. Project activities included extraction of transactional and master data from SAGE, data cleansing, staged imports into Infor SunSystems and systematic data reconciliations between SAGE and Infor SunSystems to validate opening balances and ongoing postings.
Operational rollout focused on the finance team, with configuration support, targeted staff training sessions and a bespoke Infor SunSystems user guide created to document day-to-day operations and month-end workflows. Governance was enforced through configuration signoffs and reconciliation checkpoints to stabilize financial processes during cutover and initial steady state operations.
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Crisis Action Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Crisis Action implemented Microsoft 365 for Collaboration to support staff communication and document workflows. The deployment is observable in external signals showing Microsoft 365 presence on their public website, confirming the application is part of the organizations collaboration stack.
The Microsoft 365 implementation includes standard Collaboration capabilities such as hosted email and calendaring, cloud document libraries and intranet sites, real time team messaging and meetings, and cloud file sync and authoring. Microsoft 365 is used to consolidate content creation and sharing, applying Office application authoring, SharePoint style content collaboration, Teams style communications, and OneDrive style file access across the nonprofits routines.
Operational coverage centers on Crisis Actions 50 staff in the United Kingdom, supporting program teams, communications, and administrative functions. Administration appears aligned with typical Microsoft 365 governance patterns, including centralized tenant administration for user provisioning, access control and mailbox management, with security and compliance controls applied at the tenant level to manage collaboration and external sharing.
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Crisis Action CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Crisis Action deployed Salesforce Marketing Cloud. The UK non profit with approximately 50 employees implemented the application on their website to support digital outreach and supporter engagement, using Marketing Automation workflows to orchestrate campaign activity.
The Salesforce Marketing Cloud implementation focuses on core Marketing Automation capabilities typical for the category, including email campaign orchestration, journey mapping, subscriber list management, content personalization, and web tracking to drive site-originated acquisition and engagement flows. Configuration emphasizes reusable email templates, automated journeys tied to web form capture and behavioral triggers, segmentation rules for audience targeting, and template-driven content personalization.
Operational ownership rests with marketing and communications teams who manage campaign scheduling, segmentation, consent management and audience lifecycle tasks within Salesforce Marketing Cloud. The implementation is embedded on the Crisis Action website to capture supporters and trigger automated communications, and governance centers on subscriber consent controls, list hygiene processes and campaign approval workflows to regulate outbound messaging.
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Marketing Automation | CRM |
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2018 | 2018 |
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Crisis Action IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Crisis Action CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Crisis Action
| First Name | Last Name | Title | Function | Department | Phone | |
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Deputy Executive Director | Director | Finance | |
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Finance and Operations Director | Director | Finance | |
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Finance Manager | Manager | Finance | |
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Director | Director | Finance | |
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Apps Being Evaluated by Crisis Action Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crisis Action IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crisis Action digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Crisis Action Technographics
Crisis Action is a Non Profit organization based in United Kingdom,
with around 50 employees and annual revenues of $3.0 million.
Crisis Action operates a diverse technology stack with applications such as
Infor SunSystems, Microsoft 365 and Salesforce Marketing Cloud,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Crisis Action has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Microsoft and Salesforce.
Crisis Action recently adopted applications including
Campaign Monitor Email Marketing in 2018, Infor SunSystems in 2017 and Salesforce Marketing Cloud in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crisis Action’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crisis Action’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crisis Action technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.