Critical Mass
1011 9th Avenue SE, Suite 300,
Calgary, T2G 0H7, AB,
Canada
Calgary, T2G 0H7, AB,
Canada
1 403-262-3006
Communications
Critical Mass Technographics
Critical Mass Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Critical Mass and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Critical Mass employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Critical Mass has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2006, Greenhouse ATS for Applicant Tracking System in 2022, Adobe Experience Cloud for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Critical Mass is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Culture Amp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Critical Mass revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Critical Mass intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Critical Mass Tech Stack and Enterprise Applications
Critical Mass ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2006 | 2006 |
In 2006, Critical Mass implemented Oracle NetSuite ERP. The deployment targeted core finance operations under the ERP Financial category, centralizing transactional finance and reporting for corporate finance and accounting teams.
Oracle NetSuite ERP was configured to support modules common to ERP Financial deployments, including general ledger, accounts payable, accounts receivable, billing, fixed assets, and revenue accounting. Configuration work included chart of accounts standardization, period close workflows, intercompany accounting controls, and tax setup aligned with corporate accounting.
Operational coverage focused on finance, billing, and procurement functions, with role based access controls and approval routing to enforce segregation of duties and formalize month end close processes. Governance emphasized centralized financial controls and consolidated reporting to support consistent ledgers and auditability across the organization.
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Critical Mass HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Critical Mass implemented Greenhouse ATS. The deployment uses Greenhouse ATS on the company website as the public-facing candidate intake point, establishing the application as the primary Applicant Tracking System for Talent Acquisition and HR. This placed Greenhouse ATS at the center of requisition publishing and online candidate capture for the 750-employee communications firm.
Greenhouse ATS was configured to manage standard Applicant Tracking System capabilities, including job posting and career site application forms, candidate tracking through stage-based pipelines, interview scheduling, and offer workflow orchestration. The implementation emphasized pipeline configuration, role-based access for recruiters and hiring managers, and structured hiring stages to support coordinated review and interview processes. Greenhouse ATS is referenced by name within the career site integration and in recruiting workflow definitions.
Operational coverage focuses on the Talent Acquisition team and hiring managers across Critical Mass, with the website serving as the canonical source of candidate applications. Governance was organized around centralized applicant intake, standardized hiring stages, and approval workflows to support consistent decision making. The narrative centers on Greenhouse ATS as the Applicant Tracking System that consolidates job postings, candidate lifecycle management, and career site application flows for Critical Mass.
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Employee Experience | HCM |
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2019 | 2019 |
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Critical Mass CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Critical Mass implemented Adobe Experience Cloud to manage Customer Experience on its website. The deployment centers on the Adobe Experience Cloud application as a cloud-hosted digital experience layer embedded in site pages to capture behavioral data and deliver personalized content and campaign measurement.
The implementation uses a web-centric architecture, instrumenting the corporate site through client-side tagging and cloud services to enable analytics, audience segmentation, testing and experience orchestration. Adobe Experience Cloud is described in the implementation as the primary platform for digital experience management, with configuration focused on page-level data collection, event tracking and content delivery rules.
Operational scope spans digital marketing, user experience and web operations teams, aligning content, campaign measurement and UX experimentation under a single Customer Experience platform. Governance was organized around centralized tagging standards, a common data layer and staged release controls to maintain consistent measurement and to support iterative experience testing across the website.
Rollout and change management emphasized site-wide instrumentation and ongoing configuration of the Adobe Experience Cloud application to sustain campaign analytics and personalization workflows. The implementation narrative centers on embedding Adobe Experience Cloud into web operations to provide unified Customer Experience capabilities for Critical Mass.
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Marketing Analytics, Lead Generation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Critical Mass PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Critical Mass IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Critical Mass CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Critical Mass
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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CFO | CXO | Finance | |
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CEO | CXO | Finance | |
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Apps Being Evaluated by Critical Mass Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Critical Mass IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Critical Mass digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Critical Mass Technographics
Critical Mass is a Communications organization based in Canada,
with around 750 employees and annual revenues of $130.0 million.
Critical Mass operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Adobe Experience Cloud,
covering areas like ERP Financial, Applicant Tracking System and Customer Experience.
Critical Mass has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Adobe Systems.
Critical Mass recently adopted applications including
Greenhouse ATS in 2022, Kulea.ma in 2021 and Proofpoint Email Security and Protection in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Critical Mass’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Critical Mass’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Critical Mass technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.