CriticalRiver
4683 Chabot Drive, Suite 350,
Pleasanton, 94588, CA,
United States
Pleasanton, 94588, CA,
United States
1 844-228-5319
Professional Services
CriticalRiver Technographics
CriticalRiver Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CriticalRiver and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 CriticalRiver employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
CriticalRiver has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2020, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CriticalRiver is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CriticalRiver revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CriticalRiver intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CriticalRiver Tech Stack and Enterprise Applications
CriticalRiver ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, CriticalRiver implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment targeted the company’s United States professional services operations, supporting a 230 employee organization with approximately $30,000,000 in revenue.
Oracle NetSuite ERP was configured to deliver core financial management capabilities typical of an ERP Financial system, including general ledger, accounts payable, accounts receivable, billing and revenue recognition, cash management and financial reporting. Configuration work emphasized chart of accounts standardization, period close controls and role based security for finance and accounting users, alongside native financial automation to streamline invoice and billing workflows.
The rollout focused on consolidating transactional finance and professional services billing into a single Oracle NetSuite ERP instance, covering finance, accounting and service delivery functions. Financial reporting and monthly close activities were centralized in Oracle NetSuite ERP for CriticalRiver’s US operations to create a single source of record for statutory and management reporting.
Governance for the implementation established standardized financial processes, period close checklists and approval workflows aligned to the system’s module permissions. The configuration and workflow design were structured to support recurring billing cycles and project based revenue recognition practices common in professional services.
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CriticalRiver Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, CriticalRiver implemented Microsoft 365 to standardize Collaboration across the organization. The Microsoft 365 deployment provides cloud email, document collaboration, real time meetings, and file synchronization capabilities that align with professional services workflows and employee collaboration needs.
The implementation leverages core Microsoft 365 modules including Exchange Online, SharePoint Online, Microsoft Teams, and OneDrive for Business, configured to support shared document libraries, centralized mailboxes, and synchronous and asynchronous collaboration. Tenant administration, user provisioning and role based access controls were established alongside data governance and compliance policy configuration to manage accounts and corporate content across its United States operations.
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CriticalRiver CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, CriticalRiver deployed Hotjar on its public website to capture user behavior and qualitative feedback, aligning the implementation with Customer Experience objectives. Hotjar is used to instrument digital engagement and support Customer Experience functions such as UX research and digital marketing.
The implementation focused on core Hotjar capabilities, including heatmaps, session recordings, conversion funnels, and on site feedback widgets, configured through the Hotjar administration console. Deployment was executed by embedding the Hotjar tracking snippet into site templates, with configuration of recording filters, sampling controls, and funnel segmentation to target critical engagement pages.
Operational ownership was assigned to digital marketing and UX teams, who consume Hotjar insights to inform content optimization, form redesign, and conversion flow adjustments. Usage is scoped to the corporate website and applied to web engagement workflows rather than backend transaction systems.
Governance activities included configuring privacy and consent settings within Hotjar, establishing admin access controls, and defining a reporting cadence for stakeholder review. Instrumentation across the site was maintained with periodic review of recording retention and consent alignment to meet privacy requirements.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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CriticalRiver PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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CriticalRiver IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at CriticalRiver
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Founder and CEO | CXO | Finance | |
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Founder and Managing Partner | CXO | Finance | |
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Talent Acquisition Manager | Manager | HR | |
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Senior Business Developing Specialist | Non Manager | Operations | |
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Business Development Representative | Manager | Sales | |
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Apps Being Evaluated by CriticalRiver Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CriticalRiver IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CriticalRiver digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD CriticalRiver Technographics
CriticalRiver is a Professional Services organization based in United States,
with around 230 employees and annual revenues of $30.0 million.
CriticalRiver operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Hotjar,
covering areas like ERP Financial, Collaboration and Customer Experience.
CriticalRiver has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Contentsquare.
CriticalRiver recently adopted applications including
Hotjar in 2021, Salesforce Sales Cloud in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CriticalRiver’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CriticalRiver’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CriticalRiver technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.