Paris, 92800,
France
Cromology Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cromology and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Cromology employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cromology has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Pitchy Platform for Video Editing in 2019, Google Tag Manager for Tag Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cromology is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cromology revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cromology intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pitchy Bros Prod | Legacy | Pitchy Platform | Video Editing | Content Management | n/a | 2019 | 2019 |
In 2019 Cromology implemented Pitchy Platform to support HR led video communications for recruitment and employer branding. Cromology used Pitchy Platform as a Video Editing application to produce campaign assets during a recruitment program managed from the Clichy HR office, covering regional candidate sourcing and interview reporting between October 2019 and June 2020.
The implementation centered on templated video production and scripted communication assets typical of Video Editing solutions, with the Pitchy Platform used to create job advertisements, candidate facing videos, and employer brand clips. Video tutorials were produced in tandem with Apowersoft to generate how to and onboarding materials, and standard packaging of brand elements was applied to ensure consistent corporate identity across assets.
Operationally the work was embedded in the recruitment workflow, with HR managing distribution of advertisements, telephone and in person interviews, and exit interviews while using video content created on Pitchy Platform for outreach and candidate engagement. The video assets were published to Cromology career pages and external channels including Indeed, LinkedIn, Job Regions and Jobteaser, and the initiative ran alongside a SmartRecruiters implementation project in recruitment tooling.
Governance remained HR centric, with recruitment reporting to hiring managers and integration of personality test analysis into selection processes, while Pitchy Platform assets were coordinated with recruiter activities and employer branding plans. The deployment emphasized content production, campaign orchestration, and embedding Video Editing outputs into recruitment and internal communication functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Remote Monitoring and Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2015 | 2015 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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